Requires the Google Analytics 4 PRO extension.
Meta's Conversions API is designed to act as a system of bridges between an advertiser's marketing data (such as website & app events, business messaging or even offline conversions) and Meta. This includes data from a server, a website, mobile app or CRM.
Conversions API, when used to its full potential, eliminates the need for maintaining multiple connection points for each data source. Instead, advertisers can leverage Meta's Conversions API to simplify their tech stack by sending multiple event types. With our integration, advertisers can establish a direct connection between their server and Meta's Conversions API endpoint.
Here's a handy diagram to show you how the Meta Pixel and Meta Pixel Conversions API work:
To use the Meta Pixel Conversions API Addon, you'll need the following:
Before starting the installation:
v.1.10.1 - November 14, 2024