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GA4 server-side tracking, analytics, and development insights for Magento 2 — from the team behind 25+ premium extensions.

The Magento Blog

GA4 server-side tracking, analytics, and product updates for Magento 2 — from the team behind 25+ premium extensions.

Product Updates and New Releases - June 2024

June 21, 2024

1. Pearl Theme for Magento 2 What’s new in v.1.14.3 - June 20, 2024 New Features: Introduced compatibility with the latest Magento 2.4.7-p1, 2.4.6-p6, 2.4.5-p8, 2.4.4-p9 versions, which come with critical... Read more...

Google Analytics 4 - How to fix events not being tracked when sending User ID via Measurement Protocol

May 30, 2024

Google has been hard at work making changes to their platforms, particularly when it comes to tracking, user consent and merchant acknowledgement of their services & data usage. Recently, users... Read more...

Next level marketing - Google Automated Discounts

April 24, 2024

Google has always been a titan of innovation, which is a trend that shows no stopping in 2024. Their latest beta features geared toward store owners and merchants bring about... Read more...

Product Updates and New Releases - April 2024

April 23, 2024

1. Pearl Theme for Magento 2 What’s new in v.1.14.1 - April 19, 2024 New Features: The Pearl Theme Professional Pack now includes the standard version of the Google Analytics 4... Read more...

Product Updates and New Releases - January 2024

January 12, 2024

1. Pearl Theme for Magento 2 What’s new in v.1.11.21 - January 9, 2024 New Features: Added a new theme_custom.css file in the web/css directory. This file ensures that added Custom... Read more...

Product Updates and New Releases - October 2023

October 24, 2023

1. Pearl Theme for Magento 2 What’s new in v.1.11.19 - October 19, 2023 New Features: Confirmed compatibility with the newly released Magento 2.4.6-p3, 2.4.5-p5, and 2.4.4-p6 Security Patches for the... Read more...

How to set up Google Ads Conversion Tracking with the Google Analytics 4 Extension

October 17, 2023

In this article, we'll be looking at how to set up Google Ads Conversion Tracking with the WeltPixel Google Analytics 4 and Google Analytics 4 PRO extensions. The process is... Read more...

How to use Google Ads Enhanced Conversions on Magento 2 with the Google Analytics 4 PRO extension

August 7, 2023

Ever since Google has decided to sunset their widely-used Universal Analytics platform, their new Analytics 4 platform has been all the rage, which is a huge upgrade in many regards... Read more...

Product Updates and New Releases - June 2023

June 29, 2023

1. Pearl Theme for Magento 2 What’s new in v.1.11.17 - June 28, 2023 New Features: Magento Compatibility - Confirmed compatibility with Magento 2.4.6-p1, 2.4.5-p3 and 2.4.4-p4 for the Pearl Theme,... Read more...

How To Move Your Google Analytics 4 (GA4) GTM Server From Testing Mode Into Production Mode

June 19, 2023

In the last step, we went over How to monitor realtime server-side data in Google Analytics 4, which is very important in order to ensure the correct web (and app)... Read more...

How to Monitor Realtime Server-Side Data in Google Analytics 4 (GA4)

June 18, 2023

Last updated: May 2026 — reviewed for 2026 best practices. Related reading: Shopify Server-Side GA4 Tracking (Without Running a GTM Server Container). On Shopify and don't want to run your... Read more...

Google Analytics 4 (GA4) - Compatibility with the Hyvä Theme

June 13, 2023

With less than one month to go (at the time of this article's inception) before Google sunsets standard Universal Analytics properties, it's never been more important to migrate to Google... Read more...