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GA4 server-side tracking, analytics, and development insights for Magento 2 — from the team behind 25+ premium extensions.

The Magento Blog

GA4 server-side tracking, analytics, and product updates for Magento 2 — from the team behind 25+ premium extensions.

Ad blockers and browser privacy on Magento 2: what server-side actually recovers

September 1, 2026

Quick AnswerServer-side events sent from your Magento server are not affected by ad blockers or browser restrictions, which is why the GA4 PRO extension routes Purchase, Refund and twelve other... Read more...

Verifying GA4 events on Magento 2: DebugView, logs, and the preview tools

August 31, 2026

Quick AnswerWork the chain in order: container published, dataLayer firing, tag firing, GA4 receiving. The extension gives you a dataLayer preview window with an optional IP restriction, a GTM preview... Read more...

GA4 and Magento sales reports don't match: taxes, shipping, refunds, statuses

August 30, 2026

Quick AnswerFour extension settings account for the differences you can actually fix: whether the value you send includes tax and shipping, whether refunds go out as GA4 Refund events, which... Read more...

TikTok Events API on Magento 2: server-side setup and the event-name churn

August 29, 2026

TikTok stopped documenting CompletePayment and PlaceAnOrder, so the weltpixel/module-ga4-tiktokss addon added Purchase in v1.15.7 while keeping the older names available for continuity. The setup itself has not moved: it requires... Read more...

Enhanced Ecommerce to GA4 on Magento 2: What Your Old dataLayer Still Gets Wrong

August 28, 2026

Quick AnswerMost Magento 2 dataLayers that survived the Universal Analytics era still push camelCase event names, prices as strings, and category values GA4 never reads into ecommerce reports. The WeltPixel... Read more...

Meta Conversions API on Magento 2: server-side setup that matches what Meta counts in 2026

August 28, 2026

Quick AnswerMeta changed what it counts twice this year. On January 12, 2026 the Insights API dropped 7-day and 28-day view attribution, and on March 3 click-through narrowed to genuine... Read more...

Client-side GTM vs server-side tracking on Magento 2: what actually changes

August 27, 2026

Quick AnswerClient-side GTM fires events from the shopper's browser. Server-side sends them from your Magento server. On Magento 2 the difference is delivery coverage: as of v1.17.5, the GA4 PRO... Read more...

Google Consent Mode v2 on Magento 2: implementation that survives 2026

August 26, 2026

Quick AnswerConsent Mode v2 on Magento 2 needs three parts that agree: a default denied state before GTM, a banner that updates all 7 signals, and a matching GA4 consent... Read more...

Magento 2 GA4 Server-Side Tracking: The Complete Setup Guide

August 26, 2026

Quick AnswerServer-side GA4 tracking on Magento 2 means sending events like purchases and refunds to Google Analytics through the Measurement Protocol, straight from your server. The WeltPixel GA4 PRO extension... Read more...

OpenAI Ads Conversion Tracking for Magento 2: New Server-Side Addon for GA4 PRO

August 3, 2026

Quick Answer: WeltPixel released the OpenAI Ads Conversions API Addon for Magento 2 on August 3, 2026. It sends purchases and five other ecommerce events from your Magento server directly... Read more...

Product Updates and New Releases — May 2026

May 19, 2026

Quick AnswerWeltPixel v1.17.0 (released May 18, 2026) updates the full Magento 2 extension catalog with Magento 2.4.9 and PHP 8.5 compatibility. The release also ships targeted fixes including Google Automated... Read more...

How to Speed Up Magento 2: Complete Performance Guide (2026)

April 6, 2026

TL;DR: Speed Up Magento 2 The biggest Magento 2 speed wins: enable Varnish full-page cache, use Redis for sessions and cache, enable JS bundling and minification, implement lazy loading for... Read more...