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GA4 server-side tracking, analytics, and development insights for Magento 2 — from the team behind 25+ premium extensions.

The Magento Blog

GA4 server-side tracking, analytics, and product updates for Magento 2 — from the team behind 25+ premium extensions.

Which eCommerce Events Does The Google Analytics 4 (GA4) Extension Track?

April 10, 2023

Starting July 1st, 2023, standard Universal Analytics properties will no longer be processing data. This spells trouble for a lot of eCommerce businesses that rely on Universal Analytics to provide... Read more...

Product Updates and New Releases - March 2023

March 23, 2023

1. Pearl Theme for Magento 2 What’s new in v.1.11.15 - March 22, 2023 New Features: Magento Compatibility - Confirmed compatibility for the Pearl Theme and all included extensions with the... Read more...

How To Preview and Debug Your GTM Server-Side Container?

September 7, 2022

In the previous step, we went over the details of How To Send Data To Your GTM Server-Side Container, which means it should now be receiving the data from our... Read more...

GA4 Measurement Protocol: Reliable Sales Data for Magento 2

September 6, 2022

Google Analytics 4 has become a crucial measurement tool for any eCommerce business, including those built on the Magento 2 platform, due to the recent Google announcement that standard Universal... Read more...

Product Updates and New Releases - September 2022

September 4, 2022

1. Pearl Theme for Magento 2 What’s new in v.1.11.7 - September 1, 2022 New Features: Magento Compatibility - Confirmed compatibility for the Pearl Theme and all included extensions with the... Read more...

How To Send Data To your GTM Server-Side Container?

July 5, 2022

In the previous step, we went over a detailed walkthrough of How To Set Up a Custom Domain For Your GTM Server-Side Container, which is a very important part of... Read more...

How To Set Up A Custom Domain For Your GTM Server-Side Container?

June 22, 2022

In the previous article, we walked through the process of creating a web server so if you missed it or haven't completed that setup yet, check it out here: How... Read more...

How To Create A Server-Side GTM Container For Use With Google Analytics 4 (GA4)?

June 14, 2022

Moving your Google Analytics tracking (whether it's through Google Analytics 4 or standard universal analytics properties) server-side is crucial if you want to ensure that you don't miss out on... Read more...

How to add Google Analytics 4 (GA4) to Magento 2?

May 25, 2022

Last updated: May 2026 — reviewed for 2026 best practices. Related reading: Magento to Shopify Migration: The Conversion Tracking Checklist. Moving from Magento 2 to Shopify? See what changes for... Read more...

Product Updates and New Releases - April 2022

April 29, 2022

1. Pearl Theme for Magento 2 What’s new in v.1.11.1 - April 25, 2022 New Features: Magento Compatibility - Confirmed compatibility for the Pearl Theme and all included extensions with the... Read more...

How to generate a Google XML Sitemap in Magento 2?

December 8, 2021

Store exodus to the online medium is growing larger and larger by the day which means there's more competition for Search Engine ranking, particularly Google ranking. Your website can be... Read more...

BigCommerce vs Magento 2 - Which to choose between these two eCommerce platforms?

December 7, 2021

TL;DR: BigCommerce vs Magento 2 Choose BigCommerce for a managed SaaS platform with built-in features and no hosting management. Choose Magento 2 for full source code control, unlimited customization, and... Read more...