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GA4 server-side tracking, analytics, and development insights for Magento 2 — from the team behind 25+ premium extensions.

The Magento Blog

GA4 server-side tracking, analytics, and product updates for Magento 2 — from the team behind 25+ premium extensions.

How to Add Google Tag Manager to Magento 2 (and Keep the Container Loading on Every Page)

October 2, 2026

Quick AnswerPaste Google's head snippet into Google Tag Manager Javascript Code and the body snippet into Google Tag Manager Non-Js Code under WeltPixel > Google Analytics 4 Ecommerce > General... Read more...

How to Set Up X (Twitter) Ads Conversions API Tracking on Magento 2

October 1, 2026

Quick AnswerGet X Ads API access approved first, then generate your access token pair, because X requires user tokens to be regenerated after approval [4]. Paste the Pixel ID and... Read more...

How to Serve GA4 and GTM From Your Own Domain on Magento 2 (the Generated Cloudflare Worker)

September 30, 2026

Quick AnswerFirst-Party Tracking is a GA4 PRO feature configured through six admin fields, one of which holds a read-only generated Cloudflare Worker script [1]. You paste that script into a... Read more...

How to Keep Bot Traffic Out of GA4 and Your CAPI Reports on Magento 2

September 29, 2026

Quick AnswerServer-side bot exclusion has shipped in the GA4 extension since v1.12.17 on January 12, 2024. v1.17.4, released September 1, 2026, replaced the client-side flag with a per-request server filter... Read more...

How to Make Server-Side GA4 and CAPI Events Respect Consent on Magento 2

September 28, 2026

Quick AnswerSince v1.17.4, released September 1, 2026, the GA4 PRO extension carries a setting called Require Visitor Consent for Server-Side Events. Switched on, it gates the GA4 Measurement Protocol and... Read more...

How to Map Magento 2 Store Views to GA4 Properties Without Losing Data

September 25, 2026

Quick AnswerWhether store views share one GA4 property or get their own is a reporting decision; either way the exceptions run through the extension's additional-properties table. Each extra property needs... Read more...

How to Set Up Microsoft Ads (Bing UET) Server-Side Tracking on Magento 2

September 24, 2026

Quick AnswerStart in Microsoft Advertising, where one UET tag serves all of your conversion goals [1]. Then open Admin → WeltPixel → Google Analytics 4 Ecommerce PRO → Bing UET... Read more...

How to Set Up GA4 Custom Dimensions on Magento 2 (and the Names That Break Events)

September 23, 2026

Quick AnswerSwitch on the dimension toggles under WeltPixel → Google Analytics 4 Ecommerce → General Configuration, regenerate and reimport the GTM container, then register each one in GA4. For the... Read more...

How to Set Up Pinterest Conversions API Tracking on Magento 2

September 22, 2026

Quick AnswerPair one Pinterest conversion access token with the advertiser ID it was generated against, then enter both under WeltPixel → Google Analytics 4 Ecommerce PRO → Pinterest Conversions API... Read more...

Product Feed Data vs GA4 Item Data on Magento 2: Why They Must Agree

September 18, 2026

Quick AnswerGoogle requires that item IDs in your conversion tag's items array exactly match the id attribute in your Merchant Center feed [1]. On Magento 2 the two sides are... Read more...

GA4 Purchases Landing as Unassigned on Magento 2: Every Cause We Have Debugged

September 17, 2026

Quick AnswerUnassigned means GA4 received the purchase and found no channel rule that matched it [1]. On Magento 2 the causes come in a fixed order: processing lag under 48... Read more...

Magento Zero-Day CVE-2026-75650: What to Patch, and Why WeltPixel 1.17.5 Is a Security Release

September 16, 2026

ImportantWeltPixel extensions are not affected by CVE-2026-75650. The zero-day is in Magento core, and only Adobe's hotfix closes it. No WeltPixel module is involved in the exploit, and updating to... Read more...