Google Consent Mode v2 Popup & Widget

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€199,00

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Version 1.17.5

Updated September 16, 2026

Support 12 Months Included Support, with options to extend

Platform Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Documentation User Guide

weltpixel.com

Future-Proof Your Store with Google Consent Mode V2

Google Consent Mode is a mechanism through which your users' Cookie or app identifier consent status is communicated to Google. Google tags will then adjust their behavior and the information they send through based on the consent status.

Consent Mode, upon receiving the communicated consent status, dynamically adapts the behavior of Analytics, Ads (as well as some 3rd-party) tags that create or read browser cookies. This allows Google to use advanced modelling to fill in the gaps when data isn't available, providing you a better and more accurate experience across Google Services.

EEA Compliance

Meets Google's mandatory Consent Mode v2 requirement for EEA websites since March 2024

Flexible Display

Display consent form via traditional popup or insertable Magento widget

Better Modelling

Enables Google's advanced conversion and behavioral modelling when consent data is limited

What Google Consent Mode V2 Does for Your Store

The purpose of this extension is to ensure merchants can implement Google's Consent Mode v2 on their website with minimal effort, friction and customization. Essentially, the module fulfills the implementation by setting a default consent state and allowing merchants to display a form (either via popup or Magento Widget) that users can interact with to update the consent state and communicate this information to Google Tag Manager.

EEA Compliance Requirement

Starting with March 2024, Google has determined Consent Mode v2 to be a requirement for websites that use Google Services in the European Economic Area (EEA). These changes and requirements allow you simultaneously respect privacy choices, while also ensuring Google's conversion and behavioral modelling can substitute the lack of data and continue providing a unified data experience.

Default Consent State

Google Consent Mode requires setting a default consent state for a few Google-specific parameters (usually denied) when a user first accesses the website. Afterward, a consent banner or popup is displayed, which allows the user to customize (deny or accept) their consent towards Google's parameters.

Dynamic Tag Adaptation

When the user interacts with the banner, the consent state is updated and communicated to the Google Tag Manager container. The tags in the container then adapt their behavior based on the signals provided.

Advanced Modelling for Data Gaps

This allows Google to use advanced modelling to fill in the gaps when data isn't available, providing you a better and more accurate experience across Google Services.

Key Features of the Extension

This extension is targeted and intended for merchants that do not have an existing Cookie Management Platform/Solution and that do not intend to implement one. It only serves to set and update Google's specific Consent Mode v2 parameters and works with an existing Google Tag Manager implementation.

Google Consent Mode v2 Compliance

Ensures website compliance with Google Consent Mode v2.

Popup or Widget Display

Possibility of displaying Consent Form via a traditional Popup or via an insertable widget for increased flexibility.

Group Consent Parameters

Ability to group consent parameters for UX simplicity.

Default Toggle Position Control

NEW: Ability to control popup or widget toggle default position to reduce friction and need for customer interaction.

Consent Popup & Widget Configuration

The extension offers a fully configurable consent display, whether via popup or Magento widget, giving merchants full control over how users interact with consent choices and how defaults are presented.

Display in a Popup

Choose whether to display the Google Consent Mode widget in a popup, similar to a Cookie Banner. The popup will be displayed when the user first accesses the store, and can be closed at any time. If the user closes the popup without updating their settings, the default "denied" consent state is used. If you want to offer users the possibility of reopening the popup, you can add the wp-consent-popup-open class to an element that is accessible anywhere on the store, for example, a Footer Link. Once the element is clicked, the popup will reopen and the user can modify their consent settings.

Default Consent Toggle Position

Choose whether you want the toggle position to start checked or unchecked. Checked is recommended to reduce friction and the need for customer interaction.

Custom Labels for Consent Groups

Custom labels for consent parameter groups.

Popup Heading & Description

Choose the heading text and description text to be displayed on the Google Consent Popup.

Consent Parameter Grouping & UX Simplicity

To simplify the user experience, consent parameters can be grouped into logical categories, reducing the complexity users face when interacting with the consent form.

Group Consent States

If set to Yes, the consent states are split into two groups - Marketing, Analytics & Personalization, containing Ad Storage, Ad User Data, Ad Personalization, Analytics Storage, Personalization Storage and Functionality & Security, containing Functionality Storage, Security Storage. The end user will see two toggles on the frontend.

Marketing, Analytics & Personalization Group Label

Choose the label for the Marketing & Analytics group toggle. If no value is specified, "Marketing, Analytics & Personalization" is used.

Functionality & Security Group Label

Choose the label for the Personalization & Storage group toggle. If no value is specified, "Functionality & Security" is used.

GTM Integration & URL Passthrough

The extension works with an existing Google Tag Manager implementation and, for best results, is recommended to be used with our Google Analytics 4 (GA4) extension.

Full GA4 Extension Compatibility

Full compatibility with the Google Analytics 4 extension.

Enable URL Passthrough

URL Passthrough ensures information that's passed to your website via URL query parameters is sent to Google in cases in which ad_storage is denied. More details can be found in Google's Consent Mode V2 documentation.

GTM Container Integration

The module is designed to work with our Google Analytics 4 extension, but should work fine with other integrations, provided the Google Tag Manager initialization script is loaded after the Google Consent Mode default state is set by this extension.

FAQ

Frequently Asked Questions

What is Google Consent Mode V2?

Consent Mode V2 is Google's mechanism for adjusting how Google tags (Analytics, Ads) behave based on your visitors' cookie consent status. When a user declines cookies, tags switch to a privacy-safe mode. Google then uses advanced modeling to estimate the data you would have collected, maintaining useful analytics without violating consent.

Is Consent Mode V2 required?

Yes, for EEA (European Economic Area) websites. Since March 2024, Google requires Consent Mode V2 for all websites targeting EEA users that want to continue using Google Analytics and Google Ads features including remarketing audiences, conversion tracking, and personalized advertising. Without it, these features stop working for EEA traffic.

How does the consent form appear to visitors?

The extension supports flexible display options including a consent banner, popup, or integrated form. You can customize the appearance and messaging to match your store's branding. The form collects explicit consent for different cookie categories (analytics, advertising, personalization) as required by GDPR.

Does Consent Mode V2 affect my analytics data?

When users decline cookies, basic pings are still sent without identifiers. Google then uses advanced modeling (machine learning) to estimate the missing conversions and behavioral data. This means you maintain approximately accurate analytics and conversion reporting even with high consent-decline rates.

Which Google services are affected?

Consent Mode V2 controls the behavior of Google Analytics 4, Google Ads (conversion tracking and remarketing), and Google Tag Manager tags. When consent is denied, these services automatically adjust their data collection while Google's modeling fills in the statistical gaps.

Does this work with other cookie consent solutions?

The extension provides its own consent management. If you already use a third-party cookie consent platform (Cookiebot, OneTrust, etc.), you can integrate it with Google Consent Mode V2 through their respective connectors. The extension is designed to work standalone or alongside existing solutions.

Is setup complicated?

No. The extension provides a straightforward configuration in the Magento Admin. You set up the consent categories, customize the banner appearance and messaging, and the extension handles the technical integration with Google tags. No JavaScript coding or GTM configuration changes are needed.

Does it support granular consent categories?

Yes. The extension supports separate consent signals for analytics cookies, advertising cookies, and personalization cookies, as required by Consent Mode V2 specifications. Customers can accept or deny each category independently, and Google tags adjust their behavior accordingly.

Specifications