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X (Twitter) Ads Conversions API Addon for Google Analytics 4 PRO
  • X (Twitter) Ads Conversions API Addon for Google Analytics 4 PRO
  • X (Twitter) Ads Conversions API Addon for Google Analytics 4 PRO
Trusted by 85,000+ merchants using WeltPixel products
X (Twitter) Ads Conversions API Addon for Google Analytics 4 PRO

X (Twitter) Ads Conversions API Addon for Google Analytics 4 PRO

€99,00
Magento Edition
Requirement Requires Google Analytics 4 PRO
Version 1.16.1
Updated March 6, 2026
Support 12 Months Included Support, with options to extend
Platform Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B
Documentation User Guide
weltpixel.com

Server-Side X (Twitter) Ads Tracking for Magento 2

Transform your Magento 2 store's advertising capabilities with our X (Twitter) Ads Server-Side API integration. This powerful solution establishes a direct, secure connection between your e-commerce data and X's advertising platform, enabling precise conversion tracking and enhanced campaign optimization across web, mobile, and offline channels.

Designed specifically for Magento 2 merchants, this server-side implementation ensures reliable data collection and accurate conversion tracking, even in environments with strict privacy settings or ad blockers.

Server-Side Reliability
100% reliable event capture bypassing browser limitations and ad blockers
7 Events Tracked
Purchase, Add to Cart, Checkout, Wishlist, Search, View Content, and more
Privacy Compliant
Granular control over data sharing to meet modern privacy regulations

Key Benefits of X (Twitter) Ads Server-Side Tracking

Our server-side implementation ensures reliable data collection and accurate conversion tracking, even in environments with strict privacy settings or ad blockers.

Advanced Conversion Tracking

Bypass browser limitations and tracking prevention tools with server-side implementation, ensuring comprehensive data collection for all customer interactions and conversions on your Magento 2 store.

Enhanced Data Privacy Compliance

Meet modern privacy standards while maximizing advertising effectiveness. Our server-side integration gives you granular control over data sharing, ensuring compliance with privacy regulations while maintaining optimal campaign performance.

Future-Proof Implementation

Stay ahead of browser changes and privacy updates with a hybrid tracking approach that combines server-side reliability with client-side flexibility, ensuring consistent performance as digital marketing evolves.

Centralized Data Management

Consolidate your Magento 2 store's marketing data through a single, reliable API connection. Streamline tracking implementation while ensuring consistent measurement across all customer touchpoints and marketing channels.

How X (Twitter) Ads Server-Side Tracking Works

1
Customer Interaction

Customer interacts with your Magento 2 store (purchases, cart updates, product views)

2
Event Capture

Server-side tracking captures event data with 100% reliability

3
Secure Transmission

Secure data transmission to X (Twitter) via the official Events API

4
Real-Time Data

Real-time conversion data appears in your X (Twitter) Ads dashboard

Features of the X (Twitter) Ads Server-Side Addon

A comprehensive set of server-side event tracking capabilities, developer tools, and deep integration features designed to maximize your X (Twitter) Ads campaign performance.

Core Event Tracking

Server-side Place an Order (Purchase) Event Tracking, Server-side Add Payment Info Event Tracking, Server-side Initiate Checkout Event Tracking, Server-side Add To Cart Event Tracking.

Additional Events

Server-side Add To Wishlist Event Tracking, Server-side Search Event Tracking, Server-side View Content Event Tracking.

Powerful Integration

Ability to track selected events in conjunction with the frontend X (Twitter) Ads. Directly and fully integrated into the Google Analytics 4 PRO extension.

Developer Tools

Log functionality for in-depth debugging of events sent to the X (Twitter) API. Easy setup, all that's required is the X (Twitter) Ads Pixel ID and the X (Twitter) Events API Key. Option to track only specific customer groups.

Requirements for the X (Twitter) Ads Server-Side Addon

What You Need
Everything required to get started

To use the X (Twitter) Ads Server-Side Addon, you'll need the following:

  • A X (Twitter) Ads Pixel client-side integration, in order to gain access to your X (Twitter) Ads Pixel Tracking Base Code. Our Google Analytics 4 PRO extension comes with the possibility of setting up the client-side X (Twitter) Ads Pixel out of the box, which can be done within minutes.
  • The Google Analytics 4 PRO extension enabled and configured.
  • An approved X (Twitter) App with access to the X Ads API. You can create and manage your apps in the X Developer Portal. Make sure your app has the necessary permissions for the X Ads API.

Support & Resources

Our dedicated support team and comprehensive documentation ensure you get the most out of your X (Twitter) Ads Server-Side integration.

Documentation

Access our comprehensive documentation in the Knowledge Base for detailed setup and configuration instructions.

Technical Support

Our dedicated support team is ready to assist you with any technical issues or questions you may encounter during setup and usage.

Regular Updates

Stay current with regular updates ensuring compatibility with the latest Magento versions and X (Twitter) Ads API changes.

Frequently Asked Questions

Everything you need to know about the X (Twitter) Ads Server-Side Addon for Magento 2.

What is the X (Twitter) Ads Server-Side Addon?

The X (Twitter) Ads Server-Side Addon is an extension that enables server-side tracking of conversion events from your Magento 2 store to X (Twitter) Ads, providing more accurate and reliable tracking data.

Do I need the Google Analytics 4 PRO extension?

Yes, this addon requires the Google Analytics 4 PRO extension to be installed and configured on your Magento 2 store.

What events can be tracked?

The addon supports tracking of various events including purchases, add to cart actions, product views, wishlist additions, checkout steps, and more.

How secure is the data transmission?

All data is transmitted securely using X (Twitter)'s official API endpoints with authentication and encryption.

FAQ

Frequently Asked Questions

The addon sends ecommerce events from your Magento server directly to X's Conversions API: page visits, product views, add to cart, checkout, and purchases. Server-side delivery ensures X receives complete conversion data for ad campaign optimization and audience building.

Browser-based tracking is increasingly unreliable due to ad blockers and privacy features. Server-side tracking ensures every conversion from your X ad campaigns is accurately captured, providing the data X's algorithm needs for effective campaign optimization and audience targeting.

Yes. The X (Twitter) Ads Addon requires the WeltPixel Google Analytics 4 PRO extension. It leverages GA4 PRO's server-side tracking infrastructure to send events to X's Conversions API alongside your other tracking data.

Yes. Server-side and browser-based tracking work together with X handling deduplication automatically. Running both provides maximum data coverage, ensuring conversions are captured regardless of the customer's browser settings or privacy configuration.

The addon is compatible with Magento Open Source, Commerce, and Cloud editions, integrating through GA4 PRO's shared server-side tracking infrastructure identically across all Magento platforms.

Complete server-side conversion data allows X's ad platform to optimize bidding, build accurate custom audiences, and provide reliable attribution reporting. This means your ad budget is allocated more efficiently, targeting customers who are most likely to convert based on actual purchase data.

Specifications

Technical Details

Latest Version
1.16.1
Last Updated
March 6, 2026
Release Date
Mar 6, 2026
Support
12 Months Included Support, with options to extend
Refund Policy
30 days, for any reason
Platform
Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Get Started

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12 Months Included Support, with options to extend

User Guide