Server-Side Tracking for GA4, Meta, TikTok & Google Ads
Stop losing conversions to ad blockers and iOS privacy. WeltPixel feeds every ad platform with 100% of your sales data — server-side. Lower your CPA and start with a 14-day free trial.
Why WeltPixel
One app. Four platforms. Zero data loss.
Server-side tracking for GA4, Meta, TikTok, and Google Ads — all from a single Shopify app.
Track everywhere your ads run
Running ads on Google, Facebook, Instagram, or TikTok? WeltPixel sends conversion data to all four platforms simultaneously — server-side, so ad blockers can't stop it.
Server-Side Tracking
Events fire from Shopify's servers, not the browser. Ad blockers and iOS privacy can't block what they can't see.
More Conversions Tracked
Average improvement in tracked conversions when switching from client-side to server-side tracking.
5-Minute Setup
No coding, no GTM containers, no developer required. Just paste your IDs and you're live.
14-day free trial
14-day free trial, no credit card, no order limits. Full server-side tracking for all four platforms — then $39/month.
Consent Mode v2
Full Google compliance built in. Privacy-first tracking that still captures the data you need.
ROI Calculator
See how much you could save
Calculate your potential savings with server-side tracking and improved ROAS.
+37%
Average ROAS improvement
18.7%
Conversion recovery rate
48h
Results visible in
How it works
From install to tracking in under 5 minutes
Install the app
Add WeltPixel Conversion Tracking from the Shopify App Store. One click, Zero Liquid code edits required.
Works with all Shopify themes including Online Store 2.0
Use the Tracking Setup Wizard
The built-in wizard appears on first launch to select and configure the platforms you want to track.
Choose GA4, Meta, TikTok, and Google Ads in minutes
Confirm tracking
Tracking is already set up. For deeper testing, open platform settings to enable Test/Debug modes and monitor test events in each platform's tools.
Optional: GA4 DebugView, Meta Test Events, TikTok Events Manager
Ready to stop losing conversions?
14-day free trial. No credit card required.
Track once. Report everywhere.
When a customer takes an action, WeltPixel sends it to GA4, Meta, TikTok, and Google Ads simultaneously — server-side.
| Shopify Event | GA4 |
Meta |
TikTok |
Google Ads |
|---|---|---|---|---|
purchase | purchase | Purchase | CompletePayment | conversion |
add_to_cart | add_to_cart | AddToCart | AddToCart | — |
view_item | view_item | ViewContent | ViewContent | — |
begin_checkout | begin_checkout | InitiateCheckout | InitiateCheckout | — |
add_payment_info | add_payment_info | AddPaymentInfo | AddPaymentInfo | — |
search | search | Search | Search | — |
view_item_list | view_item_list | ViewContent | ViewContent | — |
add_shipping_info | add_shipping_info | — | — | — |
remove_from_cart | remove_from_cart | — | — | — |
Event Match Quality
Maximize your Meta Ads performance
Our server-side tracking delivers industry-leading Event Match Quality scores, ensuring your conversion data reaches Meta accurately.
Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting
Built for Modern Shopify
Full compatibility with Shopify's latest features and privacy requirements.
Checkout Extensibility
Native integration with the new Shopify Checkout. Future-proof and secure.
Universal Theme Support
Works seamlessly with Dawn, Prestige, Impulse, and all Online Store 2.0 themes.
Consent Mode v2
Reads Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization) and flows them through to GA4 and Google Ads.
Cookie Banners
Reads Google Consent Mode v2 signals set by Cookiebot, OneTrust, and any compliant CMP.
Seamlessly Integrates With
Why Not Just Use Theme Code or GTM?
See how WeltPixel compares to traditional tracking methods.
| Feature | Theme Code | GTM Only | WeltPixel |
|---|---|---|---|
| Setup Time | 2-4 hours | 4-8 hours | 5 minutes |
| Coding Required | Yes | Yes | No |
| Ad Blocker Recovery | No | Partial | Yes |
| iOS Privacy Bypass | No | No | Yes |
| Consent Mode v2 | Manual | Manual | Built-in |
| Purchase Accuracy | ~70% | ~80% | ~99% |
| Ongoing Maintenance | High | Medium | None |
| Expert Support | No | No | Yes |
Trusted by Shopify merchants
Built by the team behind 10+ years of analytics solutions
Pricing
14-day free trial. $39/month after. Unlimited orders.
Try every feature risk-free, then scale with predictable pricing.
No credit card required. Install in 2 minutes.
30-day money-back guarantee
Not satisfied? Get a full refund within 30 days, no questions asked. We stand behind our tracking accuracy.
Built for merchants who
Frequently Asked Questions
Everything you need to know about WeltPixel's server-side tracking.
WeltPixel supports four major ad platforms: Google Analytics 4, Meta Conversions API (for Facebook & Instagram ads), TikTok Events API, and Google Ads Conversions. All four use server-side tracking, which means your conversion data is sent from Shopify's servers — not the browser — so ad blockers can't block it.
Client-side tracking (via themes or GTM) misses 20-30% of conversions due to ad blockers, iOS privacy settings, and browser restrictions. Server-side tracking bypasses all of this because events fire from Shopify's servers, not the user's browser.
Yes! WeltPixel fully supports Google Consent Mode v2. When a user declines cookies, we still send privacy-safe pings to GA4 so you can use conversion modeling. Works with popular CMPs like OneTrust, Cookiebot, and Shopify's built-in consent.
No. Server-side events don't add any load to your storefront — they happen on the server after the user action. Our minimal client-side code is optimized for performance. Most merchants see zero impact on Core Web Vitals.
We recommend disabling duplicate tracking to avoid counting conversions twice. WeltPixel is designed to be your single source of truth for all four platforms. If you're currently using theme-based tracking, you can safely disable it after installing WeltPixel.
Use GA4 DebugView to see events in real-time as they're triggered. For Meta, check the Events Manager Test Events tab. For TikTok, use the Events Manager to verify incoming events. Our app includes a verification step in the setup wizard.
No. WeltPixel works independently and doesn't require GTM. However, if you already use GTM, our tracking works alongside it without conflicts.
Still have questions?
Contact SupportRecover every lost conversion.
GA4, Meta CAPI, TikTok Events API, and Google Ads Conversions — all server-side, all in one app, with a 14-day free trial. Install in 5 minutes and start capturing the conversions you've been missing.
Start 14-Day Free Trial