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TikTok Pixel Events API Addon for Google Analytics 4 PRO
  • TikTok Pixel Events API Addon for Google Analytics 4 PRO
  • TikTok Pixel Events API Addon for Google Analytics 4 PRO
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TikTok Pixel Events API Addon for Google Analytics 4 PRO

TikTok Pixel Events API Addon for Google Analytics 4 PRO

1 reviews

€99,00
Magento Edition
Requirement Requires Google Analytics 4 PRO
Version 1.16.1
Updated March 6, 2026
Support 12 Months Included Support, with options to extend
Platform Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B
Documentation User Guide
weltpixel.com

Supercharge Your TikTok Ads with Powerful Server-Side Tracking

TikTok's Events API is a tool that provides advertisers a secure, direct & reliable bridge between marketing data and TikTok, across web applications, mobile applications and offline sources.

With Events API, advertisers can enhance and maximize the performance of the TikTok Pixel, allowing for the implementation of an extremely powerful marketing strategy, complete with the reliability of a server-side implementation & centralization of data sources.

Server-Side Events
7 server-side events tracked directly via TikTok Events API
Easy Setup
Only your TikTok Pixel ID and Events API Key required to get started
Granular Control
Track only specific customer groups and send to multiple TikTok Ads properties

Why Use TikTok's Events API?

TikTok's Events API ensures advertisers can enhance and maximize the performance of the TikTok Pixel, allowing for the implementation of an extremely powerful marketing strategy, complete with the reliability of a server-side implementation & centralization of data sources.
Improved targeting and ad deliverability

With TikTok Events API, advertisers can bypass the obstacles of browser limitations & inconsistencies, ensuring a more accurate and complete dataset is sent to TikTok, which is leveraged for measurement, optimization, and targeting.

Granular control over shared data

TikTok's Events API ensures advertisers are only required to share the data that's absolutely necessary in order to meet and exceed marketing goals.

Future-proof marketing efforts

Combining a server-side implementation with a frontend TikTok Pixel ensures a sustainable transition into the evolution of the advertising industry.

Data consolidation into a single API

Increase efficiency and consistency by sending events to TikTok from all your channels.

Complete Server-Side Event Tracking Features

The TikTok Pixel Events API Addon provides a comprehensive suite of server-side event tracking capabilities, directly and fully integrated into the Google Analytics 4 PRO extension.
Purchase & Checkout Events

Server-side Place an Order (Purchase) Event Tracking. Server-side Add Payment Info Event Tracking. Server-side Initiate Checkout Event Tracking.

Cart & Wishlist Events

Server-side Add To Cart Event Tracking. Server-side Add To Wishlist Event Tracking.

Search & Content Events

Server-side Search Event Tracking. Server-side View Content Event Tracking.

Test Mode Integration

TikTok Pixel Events API Test Mode integration. Log functionality for in-depth debugging of events sent to the TikTok API. The tiktok-api.log file can be found in the var/log directory of Magento 2 root.

Flexible Data Control & Targeting Options

The TikTok Pixel Events API Addon gives you full control over how and where your data is sent, with options to target specific customer groups and send to multiple TikTok Ads properties.
Track Only Specific Customer Groups

If set to Yes, only selected customer groups will be tracked by TikTok server-side events.

Send eCommerce Event Data to multiple TikTok Ads properties

Adding a new property here will only send the enabled eCommerce events in the TikTok Pixel Server Side Tracking configuration. If you need to also send Page View events, in order to stitch data and ensure attribution, you'll also need to add additional TikTok Pixel Tracking codes in the TikTok Pixel Tracking Javascript Code section above.

Send enabled events via the frontend TikTok Pixel as well

Set this option to Yes if you want to send events via the frontend TikTok Pixel as well. TikTok Ads Manager should have built-in functionality to avoid data duplication, and this may (in some cases) enrich your data.

Seamless GA4 PRO Integration & Easy Setup

The TikTok Pixel Events API Addon is directly and fully integrated into the Google Analytics 4 PRO extension, making setup quick and straightforward.
Easy setup

Easy setup, all that's required is the TikTok Pixel ID and the TikTok Pixel Events API Key.

Directly integrated into Google Analytics 4 PRO

Directly and fully integrated into the Google Analytics 4 PRO extension.

Select events to track

Ability to track selected events in conjunction with the frontend TikTok Pixel. Select the events you wish to send to TikTok via the Events API: Place an Order / Add Payment Info / Initiate Checkout / Add To Cart / Add To Wishlists / Search / View Content.

Full Feature List

The TikTok Pixel Events API Addon provides a powerful, server-side complement to your frontend TikTok Pixel, delivering accurate data and full marketing control.

Server-Side Event Tracking
  • Server-side Place an Order (Purchase) Event Tracking.
  • Server-side Add Payment Info Event Tracking.
  • Server-side Initiate Checkout Event Tracking.
  • Server-side Add To Cart Event Tracking.
  • Server-side Add To Wishlist Event Tracking.
  • Server-side Search Event Tracking.
  • Server-side View Content Event Tracking.
Integration & Control
  • TikTok Pixel Events API Test Mode integration.
  • Ability to track selected events in conjunction with the frontend TikTok Pixel.
  • Directly and fully integrated into the Google Analytics 4 PRO extension.
  • Log functionality for in-depth debugging of events sent to the TikTok API.
  • Easy setup, all that's required is the TikTok Pixel ID and the TikTok Pixel Events API Key.
  • Option to track only specific customer groups.
  • Ability to send data to multiple TikTok Ads properties.

FAQ

Frequently Asked Questions

The addon sends ecommerce events from your Magento server directly to TikTok's Events API: page views, product views, add to cart, checkout initiation, and purchases. This server-side delivery ensures TikTok receives complete, accurate conversion data for campaign optimization.

TikTok's audience primarily uses mobile devices where iOS App Tracking Transparency and browser privacy features significantly limit pixel-based tracking. Server-side tracking bypasses all these limitations, ensuring every conversion from TikTok ad campaigns is accurately captured and attributed.

Yes. The TikTok Events API Addon requires the WeltPixel Google Analytics 4 PRO extension as its foundation. It extends GA4 PRO's server-side tracking infrastructure to deliver events to TikTok's API alongside your Google Analytics data.

Yes. Server-side and browser-based tracking can run simultaneously. TikTok automatically deduplicates events, so you get maximum data coverage without inflated conversion counts. The server-side data fills in the gaps where the browser pixel fails due to ad blockers or privacy features.

The addon is compatible with Magento Open Source, Commerce, and Cloud editions. It integrates through GA4 PRO's shared server-side infrastructure and works identically across all Magento platforms.

With complete server-side conversion data, TikTok's algorithm can better optimize ad delivery, build more accurate custom and lookalike audiences, and provide reliable conversion attribution. This directly translates to better targeting, lower cost-per-acquisition, and higher return on ad spend.

Specifications

Technical Details

Latest Version
1.16.1
Last Updated
March 6, 2026
Release Date
Mar 6, 2026
Support
12 Months Included Support, with options to extend
Refund Policy
30 days, for any reason
Platform
Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

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12 Months Included Support, with options to extend

User Guide