Server-Side Tracking for Magento & Shopify

Capture Every Conversion Across All Your Channels

Stop losing revenue to ad blockers and iOS privacy. Choose your platform and connect Google Analytics 4, ad platforms, and marketing tools with a single server-side stack.

When you send 100% of your sales data (instead of just the 80% the pixel sees), you train ad platforms to find your next customer faster and cheaper.

Shopify App Magento Extension
Server-side events
Live event stream Connected
Server-side tracking
Recovered +31%

See What You've Been Missing

Browser-side pixels only capture a fraction of your conversions. With server-side tracking, every sale, every signal, every dollar is accounted for — in real time.

Multi-Platform Attribution
Last 30 Days
Total Conversions
1,284 +24.2%
GA4 Recovered
312 +18.5%
Meta CAPI Lift
486 +31.0%
TikTok Attribution
158 +12.4%
REAL-TIME

* Aggregate data recovered across GA4, Meta, and TikTok using WeltPixel Server-Side Tracking.

Event Match Quality
Great
Average score
9.1/10
Matched events
+32%
vs. browser-only
Quality score Excellent
Identifiers captured
Email
Phone
Address
First & Last Name
City + State
ZIP / Postal Code
Country
Browser ID
Secure hashing sends 8+ identifiers to improve match quality without exposing customer data.

* Maximum scores require a successful purchase with a phone number or a logged-in customer.

Trusted Worldwide

Calvin Klein Converse Segafredo Timberland Bungie Store Crocs Julius Meinl Pelican Store Calvin Klein Converse Segafredo Timberland Bungie Store Crocs Julius Meinl Pelican Store
10+
Years of Excellence
Pioneering Magento solutions since 2014
85,000+
Happy Customers
Join a thriving community of merchants worldwide

From Challenges to Solutions

Common tracking problems that cost you revenue — and how we solve each one.

Challenge
Limited iOS Data Collection
Privacy updates blocking Meta Ads conversions on iOS devices
Solution
Complete iOS Tracking
Server-side solution captures all iOS conversions with perfect accuracy
Challenge
Ad Blocker Interference
Browser tracking prevention tools blocking conversion data
Solution
Blocker-Proof System
Direct server transmission ensures all conversion data is captured
Challenge
Complex Meta CAPI Setup
Difficulty implementing Meta's Conversion API integration
Solution
Automated CAPI Setup
Built-in Meta CAPI integration with seamless connection
Challenge
Incomplete Analytics Data
Missing critical conversion events in GA4
Solution
Full Event Tracking
Complete data layer implementation with real-time event capture
Challenge
Poor Campaign Performance
Reduced marketing effectiveness due to incomplete tracking
Solution
Optimized Campaigns
Enhanced performance across Meta, TikTok, Google, and Reddit ads
Challenge
Privacy Compliance Issues
Tracking limitations due to cookie consent and privacy regulations
Solution
Privacy Compliance
Built-in GDPR and CCPA support with full consent management

ROI Calculator

See your potential savings

Calculate how much you could recover through improved ROAS with server-side tracking.

Monthly ad spend
$10,000
$1,000 $100,000
Brands spending $10,000 on ads recover on average $1,870/month through improved ROAS.
64% reduction in ad waste
Monthly Savings
$1,870
ROAS improvement +18.7%
Events recovered ~312/mo
Annual Savings
$22,440
Cost per recovered conversion ~$0.85
ROI vs. extension cost 47x

Event Match Quality

Maximize your Meta Ads performance

Our server-side tracking delivers industry-leading Event Match Quality scores, ensuring your conversion data reaches Meta accurately.

We don't just send the purchase; we send the person. By securely hashing and transmitting 8+ customer identifiers (Email, Phone, Address, First/Last Name), we achieve 'Great' match quality scores even when cookies are blocked.

Datasets
My Shopify Store
Connect Data
Overview
Datasets
Custom Conversions
Integrations
My Shopify Store
ID 948271635082749
Another Dataset
ID 583920174629381
My Shopify Store
Dec 30, 2025 - Jan 26, 2026

This chart displays any events from your business's website, CRM, mobile app or server that we've processed and received within the selected date range.

2.0K1.5K1.0K5000
Jan 13Jan 21Jan 22Jan 23
Dataset ID
948271635082749
Integrations
Conversions API • Meta Pixel
Manage integrations
Websites
mystore.myshopify.com
+1 more
Search by event 0/50
Events Status Used by Integration Event match quality Total events
PageView
Active
Active — Multiple 9.2/10
1847
Last received 2 hours ago
ViewContent
Active
Active — Conversions API 8.9/10
634
Last received 2 hours ago
AddToCart
Active
Active — Conversions API 8.7/10
298
Last received 3 hours ago
AddPaymentInfo
Active
Active — Conversions API 9.1/10
156
Last received 3 hours ago
InitiateCheckout
Active
Active — Conversions API 8.8/10
142
Last received 3 hours ago
Purchase
Active
Active — Conversions API 9.4/10
89
Last received 4 hours ago

Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting

30%+
Average ROAS Improvement
Merchants see significant returns from recovered conversion data
100%
Conversion Capture Rate
Server-side tracking ensures every transaction is recorded
iOS 14+
Full Tracking Support
Complete data collection even with Apple's privacy restrictions

Feature Suite

Complete Marketing Analytics Suite

Everything you need to track, optimize, and scale your marketing across every channel.

Server-Side Tracking
Bypass ad blockers and browser restrictions with direct server-to-server data transmission. Capture 100% of conversions that client-side tracking misses.
Complete Data Layer
Full ecommerce data layer implementation with real-time event capture. Track every customer interaction from page view to purchase automatically.
Multi-Platform Support
Connect GA4, Meta CAPI, TikTok Events API, Reddit, X, Microsoft Ads, Klaviyo, Snapchat, and Pinterest — all from a single integration.
Privacy & Consent
Built-in GDPR, CCPA, and Consent Mode v2 support. Full cookie consent management ensures your tracking respects user privacy choices.

Google Ecosystem

GA4 Analytics
Complete Google Analytics 4 implementation with enhanced ecommerce tracking, custom dimensions, and user properties.
Google Ads
Enhanced conversion tracking for Google Ads with automatic remarketing audience building and dynamic remarketing tags.
Google Tag Manager
Full GTM integration with pre-built data layer events. Flexible tag management without code changes.

Transform Your Marketing ROI with Accurate Data

Stop making decisions based on incomplete data. Our server-side tracking solution ensures you capture every customer interaction, helping you optimize ad spend and maximize ROAS across all marketing channels.

Never Miss a Conversion

Unlock the full potential of your marketing budget with our server-side tracking. By bypassing ad blockers and iOS restrictions, you'll capture every purchase, refund, and customer interaction - ensuring your ROAS calculations are based on complete data.

  • 100% conversion tracking accuracy
  • Real-time purchase and refund sync
  • Enhanced customer journey tracking

Maximize Ad Performance

Feed your marketing channels with accurate conversion data to optimize your campaigns automatically. Our solution ensures platforms like Meta Ads, TikTok, and Google Ads receive precise conversion signals, leading to better targeting and reduced cost per acquisition.

  • Direct server-to-server data transmission
  • Enhanced iOS conversion tracking
  • Multi-channel attribution support

Testimonials

Trusted by merchants worldwide

"Setting up GA4 is not a small task, but as an agency owner I love how easy WeltPixel has made the setup. Quick bug fixes and great support make it easy to recommend to all our clients."

Peter Kristensen
Agency Representative

"WeltPixel GA4 excels in providing seamless integration with Magento. The extensive documentation offers clear guidance on setup and optimization, making it an invaluable tool for leveraging GA4's capabilities."

Aura
Sigo Signs

"We have been using this product for over a year now and it works really well for your store. The tracking data is reliable and accurate. Highly recommend GA4 plugin."

Attique
UK Fabrics Online

Partners

Magento Hyva WeSupply JetRails MaxMind

Get Started

Ready to elevate your store?

Start capturing every conversion today. Choose your platform and take your marketing analytics to the next level.

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