The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

How to Check What Bundles, Gift Wrap and Shipping Protection Do to Your Shopify Purchase Events

October 13, 2026

Quick AnswerPlace one test order containing a bundle and each add-on you sell, then read it in GA4 DebugView and one ad platform's test tool. Every destination gets the full... Read more...

How to Check What Gift Orders Do to Your Ad Platform Customer Matching on Shopify

October 13, 2026

Quick AnswerOn Shopify's default checkout form, a gift order sends the recipient's name and address to every destination that takes them, next to the buyer's email, because Shopify copies the... Read more...

How to See Which Discount Codes Drove Your Black Friday Sales on Shopify

October 12, 2026

Quick AnswerOpen Shopify's Sales by discount codes report under Analytics → Reports, or run ShopifyQL on the sales schema grouped by discount_code with DURING bfcm2025 [1][2][3]. Shopify records every code... Read more...

How to Build GA4 Predictive Audiences From Shopify Purchases Before Black Friday

October 12, 2026

Quick AnswerCheck eligibility before you build anything. GA4's predictive audiences need at least 1,000 returning users who purchased, and 1,000 who didn't, inside one 7-day window of the last 28... Read more...

How to Turn On GA4 User-Provided Data Collection for a Shopify Store

October 9, 2026

Quick AnswerIn GA4, open Admin, then Data collection and modification, then Data collection, and click Turn on under User-provided data collection. It takes Editor access. With WeltPixel Conversion Tracking installed,... Read more...

How to Check Whether Your Ad Click IDs Survive the Trip to Your Shopify Orders

October 9, 2026

Quick AnswerShopify doesn't show a click ID on the order, so check the trip instead. Open each ad's landing URL with a test gclid or fbclid added and confirm it's... Read more...

How to Find Shopify Products That Lose Money at a Good ROAS

October 8, 2026

Quick AnswerGive every advertised product its own break-even ROAS: 1 ÷ its gross margin. Shopify's Gross profit by product report supplies the margin once cost per item is filled in.... Read more...

How to Report Shopify Revenue by UTM Campaign Without Leaving Shopify

October 8, 2026

Quick AnswerGo to Analytics → Reports → New exploration and query the campaign_sales schema in ShopifyQL. One query returns first-click, last-click, last non-direct and linear orders and sales per utm_campaign... Read more...

How to Track Newsletter Signups as a Conversion on Shopify (and Which Meta Event to Use)

October 7, 2026

Quick AnswerFire Meta's Lead and GA4's generate_lead for a newsletter signup. Meta defines Subscribe as the start of a paid subscription. On Shopify, capture the signup in a custom pixel:... Read more...

How to Use Google Ads Conversion Value Rules When Your Shopify Purchase Value Includes Tax

October 7, 2026

Quick AnswerCreate one Location value rule per VAT rate in Google Ads that multiplies the uploaded value by 1 ÷ (1 + VAT rate), for example 0.826 at an illustrative... Read more...

How to Track Cash-on-Delivery and Bank-Transfer Orders Without Inflating Ad Conversions

October 6, 2026

Quick AnswerIf unpaid orders shouldn't count, set a destination's "When to send the Purchase event" to "When the order is paid" on WeltPixel Conversion Tracking's Plus plan. By default, a... Read more...

How to Use Google's Automated Discounts on a Shopify Store (and the Cart Data They Need)

October 6, 2026

Quick AnswerInstall Google's own Google & YouTube app, open Settings > Automations > Automated Discounts, keep Conversion measurement On and let Google write discount codes into Shopify [1]. On a... Read more...