Microsoft Ads (Bing) Addon for GA4 PRO

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Microsoft Ads (Bing UET) API Addon for Google Analytics 4 PRO

€99,00

Requirement Requires Google Analytics 4 PRO

Version 1.16.1

Updated March 6, 2026

Support 12 Months Included Support, with options to extend

Platform Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Documentation User Guide

weltpixel.com

Server-Side Microsoft Ads Tracking Built for Magento

Microsoft Ads (Bing UET) is a powerful advertising solution that creates a secure and reliable connection between your marketing data and Microsoft's advertising platform. It works seamlessly across web applications, mobile apps, and offline channels to provide comprehensive tracking and analytics.

By implementing Microsoft Ads (Bing UET), marketers can significantly enhance their advertising performance through a robust server-side implementation that centralizes data collection and ensures consistent tracking across all customer touchpoints.

Server-Side Tracking

Captures events server-side, bypassing browser limitations for complete data collection

7+ Events Tracked

Purchase, Add to Cart, Checkout, Wishlist, Search, View Content, and more

Multi-Property Support

Send eCommerce event data to multiple Microsoft Ads (Bing UET) endpoints simultaneously

Advantages of Microsoft Ads (Bing UET)

Microsoft Ads (Bing UET) is a powerful advertising solution that creates a secure and reliable connection between your marketing data and Microsoft's advertising platform.

Enhanced tracking accuracy

Microsoft Ads (Bing UET) overcomes browser limitations and tracking inconsistencies by implementing server-side tracking, ensuring that a more complete and accurate dataset is collected.

Privacy-focused data sharing

With Microsoft Ads (Bing UET), you maintain control over your data, sharing only what's necessary to achieve your marketing objectives while respecting user privacy preferences.

Adaptable to evolving digital landscape

The combination of server-side implementation with frontend tracking creates a resilient marketing infrastructure that can adapt to industry changes in privacy regulations and browser policies.

Unified data collection

Streamline your marketing operations by consolidating event data from multiple channels into a single API, improving efficiency and ensuring consistent measurement across your entire business.

How does it work?

Customer Action

Customer performs an action on your store

Event Captured

Server-side tracking captures the event data

Data Sent

Data is sent to Microsoft Ads via the Events API

Conversion Recorded

Conversion data appears in your Microsoft Ads account

Features of the Microsoft Ads (Bing UET) API Addon

The Microsoft Ads (Bing UET) API Addon provides comprehensive server-side event tracking, powerful integration capabilities, and developer-friendly tools to maximize your advertising performance.

Event Tracking

Server-side Place an Order (Purchase) Event Tracking, Server-side Add Payment Info Event Tracking, Server-side Initiate Checkout Event Tracking, Server-side Add To Cart Event Tracking.

Additional Events

Server-side Add To Wishlist Event Tracking, Server-side Search Event Tracking, Server-side View Content Event Tracking.

Powerful Integration

Ability to track selected events in conjunction with the frontend Microsoft Ads (Bing UET). Directly and fully integrated into the Google Analytics 4 PRO extension. Ability to send data to multiple Microsoft Ads properties.

Developer Tools

Log functionality for in-depth debugging of events sent to the Bing API. Easy setup, all that's required is the Microsoft Ads (Bing UET) Pixel ID and the Microsoft Ads (Bing UET) Events API Key. Option to track only specific customer groups.

Built for Serious Advertisers

Full Integration

Directly integrated into Google Analytics 4 PRO

The Microsoft Ads (Bing UET) API Addon is directly and fully integrated into the Google Analytics 4 PRO extension, giving you a unified hub for all your server-side tracking needs. Send eCommerce event data to multiple Microsoft Ads properties and track only the customer groups that matter most to your business.

Server-side event capture
Customer group filtering
Multiple Bing UET endpoints
Built-in API log debugging

Complete Event Coverage for Microsoft Ads

The Microsoft Ads (Bing UET) API Addon tracks all critical eCommerce events server-side, ensuring comprehensive conversion data flows into your Microsoft Ads account regardless of browser restrictions or ad blockers.

Core eCommerce Events

Server-side Place an Order (Purchase) Event Tracking
Server-side Add Payment Info Event Tracking
Server-side Initiate Checkout Event Tracking
Server-side Add To Cart Event Tracking

Additional Events

Server-side Add To Wishlist Event Tracking
Server-side Search Event Tracking
Server-side View Content Event Tracking

Integration & Developer Features

Ability to track selected events in conjunction with the frontend Microsoft Ads (Bing UET)
Directly and fully integrated into the Google Analytics 4 PRO extension
Ability to send data to multiple Microsoft Ads properties
Log functionality for in-depth debugging of events sent to the Bing API
Easy setup, all that's required is the Microsoft Ads (Bing UET) Pixel ID and the Microsoft Ads (Bing UET) Events API Key
Option to track only specific customer groups

FAQ

Frequently Asked Questions

What does the Microsoft Ads (Bing UET) Addon track?

The addon sends ecommerce conversion events directly from your Magento server to Microsoft Ads (Bing Universal Event Tracking). This includes page views, product views, add to cart, checkout steps, and purchases — all server-side for complete accuracy in your Microsoft Ads campaign reporting.

Why use server-side tracking for Microsoft Ads?

Server-side tracking ensures Microsoft Ads receives all conversion data regardless of ad blockers or browser privacy settings. This improves campaign optimization, audience targeting accuracy, and conversion attribution for your Bing Shopping and Search campaigns.

Does this require the GA4 PRO extension?

Yes. The Microsoft Ads Addon requires the WeltPixel Google Analytics 4 PRO extension as its base. It leverages GA4 PRO's server-side tracking infrastructure to send conversion events to Microsoft Ads alongside your Google Analytics data.

Does it work with Bing Shopping campaigns?

Yes. The server-side conversion data integrates with Microsoft's advertising platform, supporting both Search and Shopping campaigns. Accurate conversion tracking enables better automated bidding and audience targeting across all Microsoft Ads campaign types.

Which Magento editions are supported?

The addon is compatible with Magento Open Source, Commerce, and Cloud editions. It integrates through GA4 PRO's shared server-side infrastructure and works identically across all Magento platforms.

How does this complement the browser-based UET tag?

Server-side tracking captures conversions that the browser-based UET tag misses due to ad blockers and privacy features. Microsoft Ads deduplicates events so you can run both simultaneously for maximum data coverage without inflating your conversion counts.

Specifications

Technical Details

Latest Version: 1.16.1
Last Updated: March 6, 2026
Release Date: Mar 6, 2026
Support: 12 Months Included Support, with options to extend
Refund Policy: 30 days, for any reason
Platform: Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

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12 Months Included Support, with options to extend

User Guide

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