Server-Side Tracking for GA4, Meta, TikTok, Google Ads & Reddit
Stop losing conversions to ad blockers and iOS privacy. WeltPixel feeds every ad platform with 100% of your sales data — server-side. Free up to 100 orders/month, $39/month unlimited.
Free diagnostic
See exactly what WeltPixel will fix on your store
Run our free 60-second audit to see which pixels are firing, which ones are blocked, and whether your server-side events are deduping. You'll get a concrete list of the gaps WeltPixel Conversion Tracking can close — so you can see the value before you install.
Why WeltPixel
One app. Five platforms. Zero data loss.
Server-side tracking for GA4, Meta, TikTok, Google Ads, and Reddit — all from a single Shopify app.
Track everywhere your ads run
Running ads on Google, Facebook, Instagram, TikTok, or Reddit? WeltPixel sends conversion data to all five platforms simultaneously — server-side, so ad blockers can't stop it.
Server-Side Tracking
Events fire from Shopify's servers, not the browser. Ad blockers and iOS privacy can't block what they can't see.
More Conversions Tracked
Average improvement in tracked conversions when switching from client-side to server-side tracking.
5-Minute Setup
No coding, no GTM containers, no developer required. Just paste your IDs and you're live.
Free up to 100 orders/mo
Explorer is free with every integration included — GA4, Meta CAPI, TikTok, and Google Ads, all server-side. Upgrade to Plus at $39/month when you outgrow the cap.
Consent Mode v2
Full Google compliance built in. Privacy-first tracking that still captures the data you need.
ROI Calculator
See how much you could save
Calculate your potential savings with server-side tracking and improved ROAS.
+37%
Average ROAS improvement
18.7%
Conversion recovery rate
48h
Results visible in
How it works
From install to tracking in under 5 minutes
Install the app
Add WeltPixel Conversion Tracking from the Shopify App Store. One click, Zero Liquid code edits required.
Works with all Shopify themes including Online Store 2.0
Use the Tracking Setup Wizard
The built-in wizard appears on first launch to select and configure the platforms you want to track.
Choose GA4, Meta, TikTok, Google Ads, and Reddit in minutes
Confirm tracking
Tracking is already set up. For deeper testing, open platform settings to enable Test/Debug modes and monitor test events in each platform's tools.
Optional: GA4 DebugView, Meta Test Events, TikTok & Reddit Events Managers
Ready to stop losing conversions?
Free up to 100 orders/month. No credit card required.
Track once. Report everywhere.
When a customer takes an action, WeltPixel sends it to GA4, Meta, TikTok, Google Ads, and Reddit simultaneously — server-side.
| Shopify Event | GA4 |
Meta |
TikTok |
Google Ads |
Reddit |
|---|---|---|---|---|---|
purchase | purchase | Purchase | CompletePayment | conversion | Purchase |
add_to_cart | add_to_cart | AddToCart | AddToCart | — | AddToCart |
view_item | view_item | ViewContent | ViewContent | — | ViewContent |
begin_checkout | begin_checkout | InitiateCheckout | InitiateCheckout | — | — |
add_payment_info | add_payment_info | AddPaymentInfo | AddPaymentInfo | — | — |
search | search | Search | Search | — | Search |
view_item_list | view_item_list | ViewContent | ViewContent | — | — |
add_shipping_info | add_shipping_info | — | — | — | — |
remove_from_cart | remove_from_cart | — | — | — | — |
Event Match Quality
Maximize your Meta Ads performance
Our server-side tracking delivers industry-leading Event Match Quality scores, ensuring your conversion data reaches Meta accurately.
Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting
Built for Modern Shopify
Full compatibility with Shopify's latest features and privacy requirements.
Checkout Extensibility
Native integration with the new Shopify Checkout. Future-proof and secure.
Universal Theme Support
Works seamlessly with Dawn, Prestige, Impulse, and all Online Store 2.0 themes.
Consent Mode v2
Reads Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization) and flows them through to GA4 and Google Ads.
Cookie Banners
Reads Google Consent Mode v2 signals set by Cookiebot, OneTrust, and any compliant CMP.
Seamlessly Integrates With
Why Not Just Use Theme Code or GTM?
See how WeltPixel compares to traditional tracking methods.
| Feature | Theme Code | GTM Only | WeltPixel |
|---|---|---|---|
| Setup Time | 2-4 hours | 4-8 hours | 5 minutes |
| Coding Required | Yes | Yes | No |
| Ad Blocker Recovery | No | Partial | Yes |
| iOS Privacy Bypass | No | No | Yes |
| Consent Mode v2 | Manual | Manual | Built-in |
| Purchase Accuracy | ~70% | ~80% | ~99% |
| Ongoing Maintenance | High | Medium | None |
| Expert Support | No | No | Yes |
Trusted by Shopify merchants
Built by the team behind 10+ years of analytics solutions
Pricing
Start free. Scale when you need to.
Two flat-rate plans. No per-order fees, no usage limits on Plus. Explorer covers up to 100 orders a month so you can install and validate the lift before paying anything.
Free tier with every integration included. Run real conversions through it before paying.
Up to 100 orders/month
Unlimited orders, multi-pixel, GA4 refund tracking, admin & POS events, and priority human support — at one flat price.
Flat rate. No order or event scaling.
Free up to 100 orders. No trial games.
Explorer runs real conversions through every integration — GA4, Meta CAPI, TikTok, Google Ads, Reddit — at zero cost. Validate the lift against your actual ad accounts before paying anything. Upgrade to Plus when you outgrow the 100-order cap.
Built for merchants who
Frequently Asked Questions
Everything you need to know about WeltPixel's server-side tracking.
WeltPixel supports five major ad platforms: Google Analytics 4, Meta Conversions API (for Facebook & Instagram ads), TikTok Events API, Google Ads Conversions, and Reddit Conversions API. All five send your conversion data server-side, from Shopify's servers — not the browser — so ad blockers can't block it.
Client-side tracking (via themes or GTM) misses 20-30% of conversions due to ad blockers, iOS privacy settings, and browser restrictions. Server-side tracking bypasses all of this because events fire from Shopify's servers, not the user's browser.
Yes! WeltPixel fully supports Google Consent Mode v2. When a user declines cookies, we still send privacy-safe pings to GA4 so you can use conversion modeling. Works with popular CMPs like OneTrust, Cookiebot, and Shopify's built-in consent.
No. Server-side events don't add any load to your storefront — they happen on the server after the user action. Our minimal client-side code is optimized for performance. Most merchants see zero impact on Core Web Vitals.
We recommend disabling duplicate tracking to avoid counting conversions twice. WeltPixel is designed to be your single source of truth for all five platforms. If you're currently using theme-based tracking, you can safely disable it after installing WeltPixel.
Use GA4 DebugView to see events in real-time as they're triggered. For Meta, check the Events Manager Test Events tab. For TikTok and Reddit, use each platform's Events Manager to verify incoming events. Our app includes a verification step in the setup wizard.
No. WeltPixel works independently and doesn't require GTM. However, if you already use GTM, our tracking works alongside it without conflicts.
Still have questions?
Contact Support
Recover every lost conversion.
GA4, Meta CAPI, TikTok Events API, Google Ads Conversions, and Reddit Conversions API — all server-side, all in one app. Free up to 100 orders/month, $39/month unlimited. Install in 5 minutes and start capturing the conversions you've been missing.
Get Started Free