Magento 2 Product Labels Extension - New, Sale, Discount Stickers
4 reviews
Boost Sales with Dynamic Product Labels & Smart Stickers
Draw customers' attention with exciting label images and call-to-action texts to increase traffic and conversion rate.
Our Magento 2 product stickers extension allows you to add multiple labels based on predefined rules. You can create them for individual products, all products in a category, discount products, new arrivals, and more. You can even mix these label rules together. We make it easy for you to say goodbye to stock labels and tailor a custom experience for your customers. You can even use special variables to construct dynamic labels instead of boring old static ones!
Highlights of the Magento 2 Product Labels Extension
Boost sales by making your pages and products more attractive! Add product labels and display them in both product images and category pages. You can add attractive icons and call-to-action texts. For example: "Hot," "New," "Save 20%," "Low Stock," and more. It is a simple, effective solution for brands to get their customers' eyes on featured products.
Labels will only show once your very specific conditions are met. The extension uses the default Magento Conditions functionality, so you can set specific rules for displaying the stickers based on Product Attributes such as SKU, Category, etc.
With the Product Labels extension, you can choose to display your cool labels on Category Pages, Product Pages, or even both!
The Product Labels extension allows you to construct labels via predefined variables, ensuring a high degree of flexibility when advertising a special promo. For instance, you can use a variable that dynamically calculates the discount percentage of a product on sale and displays it for the customer. You can also make use of the FOMO effect by showing a label that lets the customer know when your discounts are ending!
The extension allows you to place your labels in various locations on Product Images, however, it also lets you show those under the Short Description. This way, you can really make use of the space you have on your Product Pages.
Product Labels can be scheduled to display at specific times. You can use this functionality when you've got those sweet promos going on to make sure your customers take notice and avoid spending time removing stickers after the promo periods end!
Find that perfect position to show your sticker on the Product Image! You can choose between 9 different locations to make sure you find that sweet spot.
Labels are hyper-customizable. You can change the color, the text and font size, and even add your own Custom CSS. Apart from that, if you've already got the perfect labels as images, you can upload those instead!
Features of the Product Labels Magento 2 Extension
A comprehensive set of features to create, schedule, and display product stickers across your Magento 2 store — tailored to every product, category, and customer group.
- You can define a product "New" based on the date that individual product is set.
- You can define a product "Sale" based on the sale price that individual product is set.
- Display labels based on product attributes or attribute sets. Ex: 20% off all footwear products. 30% off for all winter boots.
- Display labels based on product category. Ex: 25% off for all products from the category Summer collection.
- Display labels for select holiday special products. Ex: Your 30% off select products for Black Fridays sale.
- Display labels for select products that are excluded from a site-wide sale on product page only.
- Create an unlimited Number of labels and set Priorities for labels to display.
- Our extension helps you create the unlimited number of labels and allow you to set which label to be shown first by setting priority for each label.
- New: Dynamic label construction with variables. Show your customers discount percentages for products with Special Prices or implement the FOMO effect by making it obvious when discounts end.
- Support various positions for labels.
- You can define the position for labels: top-left, top-center, top-right, middle-left, middle-center, middle-right, bottom-left, bottom-center, and bottom-right.
- You can display a text on product label image like SAVE 30%.
- Set the start and end date of every label that you create. This feature is extremely helpful with sales that start or end late night.
- Display each label for a specific customer group. Ex: display special offers for VIP or Wholesaler customers.
Reviews
What merchants & developers say
It's a good module that works better than other modules from other providers
its better than amasty
Great extension to help with identifying products on the front end. The labels help products stand out and can be used for a variety of reasons to improve the user experience. Rules etc are simple to setup also
We waited for this extension to complete Pearl Theme that we use from WeltPixel. I'm glad this extension was included. We are using the extension for usual SALE and NEW labels, but discovered that we have the possibility to add custom labels based on specific product conditions/category, and from here the posibilites just got .. unlimited.
So we use the labels to show product discounts, limited product quantity or special edition. Flexibility is awesome, we can upload our own images, separate design for product vs category page. Our marketing dep. is testing various product labels and looks like results are showing up quickly. Basically we analyze the customer data with google tag manager extension ( also from weltpixel) and discovered increased engagement and conversions for products that use custom labels. We are testing to see what works best based on product type.
Thank you for adding this functionality as part of the theme, we were using a merge of extensions from different vendors and continuously struggled with compatibility problems, but since we switched to Pearl everything got so much easier as most of the extensions that we need are part of the theme package. Really happy that this extension was added also!!
- 5 stars: 4 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
It's a good module that works better than other modules from other providers
its better than amasty
Great extension to help with identifying products on the front end. The labels help products stand out and can be used for a variety of reasons to improve the user experience. Rules etc are simple to setup also
We waited for this extension to complete Pearl Theme that we use from WeltPixel. I'm glad this extension was included. We are using the extension for usual SALE and NEW labels, but discovered that we have the possibility to add custom labels based on specific product conditions/category, and from here the posibilites just got .. unlimited.
So we use the labels to show product discounts, limited product quantity or special edition. Flexibility is awesome, we can upload our own images, separate design for product vs category page. Our marketing dep. is testing various product labels and looks like results are showing up quickly. Basically we analyze the customer data with google tag manager extension ( also from weltpixel) and discovered increased engagement and conversions for products that use custom labels. We are testing to see what works best based on product type.
Thank you for adding this functionality as part of the theme, we were using a merge of extensions from different vendors and continuously struggled with compatibility problems, but since we switched to Pearl everything got so much easier as most of the extensions that we need are part of the theme package. Really happy that this extension was added also!!
FAQ
Frequently Asked Questions
You can create labels for individual products, all products in a category, discount products, new arrivals, and any combination of these rules. Labels support both image-based stickers and dynamic text with special variables (like discount percentage). You can create unlimited labels with custom priority ordering.
Labels can be placed in 9 different positions on product images: top-left, top-center, top-right, middle-left, center, middle-right, bottom-left, bottom-center, and bottom-right. Labels appear on both category listing pages and product detail pages, maintaining consistent visual merchandising across your store.
Yes. The extension supports special variables that generate dynamic label text based on product data. For example, you can automatically display the discount percentage ("Save 20%"), sale amount, or other calculated values. This eliminates the need to create separate static labels for different discount levels.
Yes. Each label has configurable start and end dates, allowing you to schedule labels for Black Friday, seasonal sales, product launches, or any time-limited promotion. Labels automatically activate and deactivate at the configured times without manual intervention.
Yes. Products can display multiple labels simultaneously, and you control the priority order to determine which labels appear on top when they overlap. This lets you combine "New" and "Sale" labels or layer promotional stickers with category badges for maximum visual impact.
You define conditions that determine which products display each label. Rules can be based on product attributes, categories, discount status, new arrival date ranges, and more. The extension evaluates these rules automatically and applies labels to all matching products without manual product-by-product assignment.
Yes. You can upload custom label images (PNG, GIF, or JPG) in addition to using text-based labels. This allows you to create branded sticker designs, promotional badges, or any visual element that matches your store's design language. Custom images can be placed in any of the 9 positions.
Yes. Labels are fully responsive and display correctly on all screen sizes. The extension ensures labels remain visible and properly positioned whether customers are browsing on desktop, tablet, or smartphone, maintaining your visual merchandising across all devices.
Specifications
Technical Details
- Latest Version
- 1.16.0
- Last Updated
- January 7, 2026
- Release Date
- Jan 7, 2026
- Support
- 12 Months Included Support, with options to extend
- Refund Policy
- 30 days, for any reason
- Magento
- 2.4.0 – 2.4.9, incl. security patches
- PHP
- 7.4 – 8.5
- Platform
- Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B
Get Started
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12 Months Included Support, with options to extend