Magento 2 Rich Snippets (Schema.org Structured Data)
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Supercharge Your Store's Rich Snippets & Structured Data for Google
Boost online store SEO, improve usability and attract more customers by adding Rich Snippets for Google Search, Facebook Open Graph, Twitter Cards and Pinterest Rich Pins.
When you use structured data to mark up content, you help Google better understand its context for display in Search, and you achieve better distribution of your content to users from Search.
Free vs PRO — Feature Comparison
The Magento 2 Rich Snippets extension is available in a Free version and a Pro version. The Pro version unlocks advanced structured data features including detailed reviews, GTIN, MPN, item condition, breadcrumbs, sitelinks searchbox, rich snippets logo, corporate contact, social profiles, and more.
Product Structured Data
| Feature | Free | PRO |
|---|---|---|
| Product Name Structured Data | ✓ | ✓ |
| Product Image Structured Data | ✓ | ✓ |
| Advanced Price Control (Tax, Special Price) Structured Data | ✓ | ✓ |
| Availability Structured Data | ✓ | ✓ |
| Description (Long / Short Description) Structured Data | ✓ | ✓ |
| Brand - selectable brand structured data | ✓ | ✓ |
| SKU - Control over the SKU attribute | ✓ | ✓ |
| Aggregate review rating (show overall review score and number) | ✓ | ✓ |
| Reviews (Author, message, review name, date, rating) | — | ✓ |
| GTIN - product GTIN code structured data | — | ✓ |
| MPN - product MPN code structured data | — | ✓ |
| Item Condition - New / Damaged / Refurbished / Used | — | ✓ |
| Configurable Products - Send associated Simple Product price | — | ✓ |
| Choose image type and size to send via structured data | — | ✓ |
Website Structured Data
| Feature | Free | PRO |
|---|---|---|
| Breadcrumbs - website hierarchy structured data | — | ✓ |
| Display full breadcrumb path on Product Pages | — | ✓ |
| Sitelinks Searchbox - expose your search box in Google Search | — | ✓ |
| Rich Snippets Logo (Use store logo or upload new logo) | — | ✓ |
| Corporate Contact - structured data for company contact | — | ✓ |
| 10 Social Profiles - display your social profiles in search results | — | ✓ |
Social Platforms
| Feature | Free | PRO |
|---|---|---|
| Google Cards | ✓ | ✓ |
| Twitter Cards | ✓ | ✓ |
| Pinterest Rich Pins | ✓ | ✓ |
| Facebook Open Graph for Product Pages | ✓ | ✓ |
| Facebook Open Graph for CMS Pages | — | ✓ |
Support & Installation
| Feature | Free | PRO |
|---|---|---|
| Composer Installation | ✓ | ✓ |
| 12 Months Included Support | — | ✓ |
Product Structured Data — Every Detail, Perfectly Marked Up
Rich Snippets enable users to quickly identify specifics about your products and website. Increases real-estate on the Search Result page and increases Click-Thru-Rate (CTR).
Name - product name added to structured data. Product Image - first product image added to structured data. Price - TAX control, Special Price control, Special Price End period. Including / Excluding TAX - In case price is listed with Tax and without Tax select which price should be used. Special Price - From / To - special price and end date is added to structured data if available. Price currency - automatically added from store settings.
Availability - Indicates that the item is in stock. Description - ability to select between short and long description when adding product details to structured data. Short Description / Long Description.
Brand - Select an additional brand that will be added to structured data (Country of manufacture, Shipping, etc..). SKU - Control over the attribute that is used for product SKU. Item condition - Control over the attribute that is used for product Item condition New / Damaged / Refurbished / Used (Pro Version).
Review Markup Format - select between Agregate Ratings and Agregate Ratings with Detailed Reviews. Agregate rating - show only review score and number. ex 4.8 / 5 from 287 reviews. Agregate rating with Reviews - add both agregate rating and also latest user rewiews: author, date, message, rating, review name. Specify the number of latest reviews to include. (Pro version).
GTIN - Control over the attribute that is used for product GTIN code (Pro Version). MPN - Control over the attribute that is used for product MPN code (Pro Version). New: Associated Simple Product Price for Configurable Products - ability to send the price data for each associated Simple Product on Configurable Product pages. (Pro Version). New: Rich Snippet Image Type & Custom Image Size - ability to choose the Image Type you want the Magento instance to sent via Rich Snippets, along with a custom size of your choosing. (Pro Version).
Website Structured Data — Own Your Brand in Search
Google will discover the structured data as soon as it crawls your site (although it may take some time for the the Rich Snippets to appear in search results). When Google algorithms discover technically correct markup on a page, Google uses a variety of signals to determine when to show Rich Snippets on the search result page.
Sitelinks Searchbox - When enabed, Google Search will expose a search box scoped to your website when it appears as a search result. (Pro Version)
Rich Snippets Logo - Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. (Pro Version). Use Store Logo - the Logo snippet will use the store default logo. Upload Custom Logo - you can upload a custom logo, different than the logo used for your store.
Corporate Contact - Use corporate contact markup on your official website to add your company's contact information to the Google Knowledge panel in some searches, for example when a user enters your company's name into the Search bar (Pro Version).
Social Profiles - Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results. (Pro Version)
Twitter Cards & Facebook Open Graph — Social Visibility Amplified
Boost online store SEO, improve usability and attract more customers by adding Rich Snippets for Google Search, Facebook Open Graph, Twitter Cards and Pinterest Rich Pins.
Twitter Cards - showcase your products on Twitter using Image, Long / Short description, Price (with/without tax) and highlight site and tweet creator. With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By using this extension, users who Tweet links to your content will have a "Card" added to the Tweet that's visible to all of their followers.
The Facebook Open Graph protocol enables products sold on your store to become a rich object in a social graph. For instance, this is used on Facebook to allow your store product pages to be highlighted in Facebook feeds. Facebook Open Graph - showcase your products on Facebook with rich product information using Image, Long / Short description, Price (with/without tax), and highlight Site name and app Id.
With the PRO version of the module, you're also able to add Facebook Open Graph data for your CMS Pages, allowing you to further increase the SEO score of your website.
Pinterest Rich Pins — More Engagement, More Traffic
Rich Pins are Pins that include extra information right on the Pin itself. Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 6 types of Rich Pins: app, article, movie, place, product and recipe Pins.
Pinterest Rich Pins - showcase your products on Pinterest with rich product information.
Rich Pins work by displaying metadata from marked up pages on your website. Once you've applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin.
FAQ
Frequently Asked Questions
Rich Snippets are structured data markup (Schema.org) that tells search engines exactly what your pages contain. This powers enhanced search results in Google showing product images, star ratings, prices, and availability directly in the listing. Rich Snippets increase your search result visibility and click-through rate by making your listings more informative and trustworthy.
The extension supports four major platforms: Google Search structured data, Facebook Open Graph markup, Twitter Cards, and Pinterest Rich Pins. This means your product data is properly formatted for sharing and display across all major search and social platforms, maximizing your content distribution.
The Free version includes product name, image, price, availability, description, brand, SKU, and aggregate review rating structured data. The PRO version adds individual review details (author, date, rating), GTIN and MPN codes, item condition, configurable product price handling, breadcrumbs, sitelinks searchbox, rich snippets logo, corporate contact, and social profile markup.
Yes. The extension automatically generates Open Graph tags for Facebook sharing (product images, titles, descriptions, prices) and Twitter Card markup. This ensures that when your products are shared on social media, they display with rich previews including images and product details instead of generic text links.
You can test your markup using Google's Rich Results Test tool by entering any product URL from your store. The tool shows exactly which structured data Google detects and whether it qualifies for rich result display. Google Search Console also reports structured data issues across your entire site.
After installation, Google typically re-crawls your pages within a few days. Rich Cards can start appearing in search results within 1–2 weeks, though the timeline depends on Google's crawl schedule for your site. You can request re-indexing of specific pages through Google Search Console to speed up the process.
Yes. The PRO version includes GTIN (Global Trade Item Number) and MPN (Manufacturer Part Number) structured data. These product identifiers help Google match your products with its shopping database, improving your chances of appearing in Google Shopping results and product knowledge panels.
Yes. Rich Snippets generates proper structured data for all Magento 2 product types including simple, configurable, grouped, bundle, and downloadable products. The PRO version adds special handling for configurable products, sending associated simple product prices for more accurate pricing in search results.
Specifications
Technical Details
- Latest Version
- 1.16.0
- Last Updated
- January 7, 2026
- Release Date
- Jan 7, 2026
- Support
- Community support via GitHub
- Refund Policy
- 30 days, for any reason
- Platform
- Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B