Server-Side Tracking for Magento & Shopify

Capture Every Conversion Across All Your Channels

Stop losing revenue to ad blockers and iOS privacy. Choose your platform and connect

Google Analytics 4, ad platforms, and marketing tools with a single server-side stack.

Magento 2 Extension

Full-funnel server-side tracking for Magento 2 with 9+ platform integrations.

Explore Magento Extension

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See Magento dataLayer Demo

Shopify App

14-day free trial for Shopify with full GA4 coverage and server-side events.

Start 14-day free trial

Explore in detail

Server-side events

Live event stream

Connected

GA

purchase

$124.50

M

Purchase

$89.00

TT

CompletePayment

$210.20

Server-side tracking enabled

Magento · Shopify

Multi-Platform Attribution Overview

Last 30 Days

Reports

Overview

Live Events

Conversions

Settings

Total Conversions

1,284

+24.2%

GA4 Recovered

312

+18.5%

Meta CAPI Lift

486

+31.0%

TikTok Attribution

158

+12.4%

REAL-TIME GROWTH

* Aggregate data recovered across GA4, Meta, and TikTok using WeltPixel Server-Side Tracking.

CONVERSION TRACKING

100%

Accuracy Rate

AD BLOCKERS

BYPASSED

Server-Side Power

iOS TRACKING

SOLVED

Full Data Access

REAL-TIME SYNC

5+ CHANNELS

Instant Updates

Trusted by leading brands worldwide. Here are just a few:

10+

Years of Excellence

Pioneering Magento solutions since 2014. A decade of eCommerce

innovation and expertise you can trust.

85,000+

Happy Customers

Join a thriving community of merchants worldwide who rely on

WeltPixel to power their success.

Are These Tracking Issues Costing You Sales?

See how our Server-Side tracking solution solves your challenges

Common Challenges

Limited iOS Data Collection

Privacy updates are blocking accurate tracking of Meta Ads conversions on iOS

devices

Ad Blocker Interference

Browser tracking prevention tools are blocking conversion data collection

Complex Meta CAPI Setup

Difficulty implementing and managing Meta's Conversion API integration

Incomplete Analytics Data

Missing critical conversion events and customer interactions in GA4

Poor Campaign Performance

Reduced marketing effectiveness due to incomplete conversion tracking

Privacy Compliance Issues

Tracking limitations due to cookie consent and privacy regulations

Our Solutions

Complete iOS Tracking

Server-side solution captures all iOS conversions with perfect accuracy

Blocker-Proof System

Direct server transmission ensures all conversion data is captured

Automated CAPI Setup

Built-in Meta CAPI integration with seamless Magento 2 connection

Full Event Tracking

Complete data layer implementation with real-time event capture

Optimized Campaigns

Enhanced performance across Meta, TikTok, Google, and Reddit ads

Privacy Compliance

Built-in GDPR and CCPA support with full consent management

Your Data's Journey: From Click to Conversion

Transform Your Marketing ROI with Accurate Data

Stop making decisions based on incomplete data. Our server-side

tracking solution ensures you capture every customer interaction, helping you optimize ad spend

and maximize ROAS across all marketing channels.

Never Miss a Conversion

Unlock the full potential of your marketing budget with our server-side tracking. By

bypassing ad blockers and iOS restrictions, you'll capture every purchase, refund, and

customer interaction - ensuring your ROAS calculations are based on complete data.

100% conversion tracking

accuracy

• Real-time purchase and refund

sync

• Enhanced customer journey

tracking

Maximize Ad Performance

Feed your marketing channels with accurate conversion data to optimize your campaigns

automatically. Our solution ensures platforms like Meta Ads, TikTok, and Google Ads receive

precise conversion signals, leading to better targeting and reduced cost per acquisition.

• Direct server-to-server data

transmission

• Enhanced iOS conversion

tracking

• Multi-channel attribution

support

Event Match Quality

Maximize your Meta Ads performance

Our server-side tracking delivers industry-leading Event

Match Quality scores, ensuring your conversion data reaches Meta accurately.

We don't just send the purchase; we send the person. By securely hashing and transmitting 8+ customer

identifiers (Email, Phone, Address, First/Last Name), we achieve 'Great' match quality scores even

when cookies are blocked.

Datasets

My Shopify Store

Connect Data

Overview

Datasets

Custom Conversions

Integrations

My Shopify Store

ID 948271635082749

Another Dataset

ID 583920174629381

My Shopify Store

Dec 30, 2025 - Jan 26, 2026

Create

Overview

Test events

Diagnostics

1

History

Settings

Event activities

Integrations

This chart displays any events from your business's website, CRM, mobile app or server

that we've processed and received within the selected date range.

2.0K

1.5K

1.0K

500

0

Jan 13

Jan 21

Jan 22

Jan 23

Dataset ID

948271635082749

Integrations

Conversions API • Meta Pixel

Manage integrations (#)

Websites

mystore.myshopify.com

+1 more (#)

Add Events

Columns: Event usage metrics

All events

Search by event

0/50

Events

Status

Used by

Integration

Event match quality

Total events

PageView

Active

Active

—

Multiple

9.2/10

1,847

Last received 2 hours ago

ViewContent

Active

Active

—

Conversions API

8.9/10

634

Last received 2 hours ago

AddToCart

Active

Active

—

Conversions API

8.7/10

298

Last received 3 hours ago

AddPaymentInfo

Active

Active

—

Conversions API

9.1/10

156

Last received 3 hours ago

InitiateCheckout

Active

Active

—

Conversions API

8.8/10

142

Last received 3 hours ago

Purchase

Active

Active

—

Conversions API

9.4/10

89

Last received 4 hours ago

Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting

ROI Calculator

See how much you could save

Calculate your potential savings with server-side tracking and improved ROAS.

Monthly ad spend

$10,000

/month

$1,000

$100,000

Monthly Savings

$1,870

/mo

Annual Savings

$22,440

/yr

Brands spending $10,000 on ads recover on average

$1,870/month through improved ROAS and reducing ad

waste by 64%.

Magento 2 Integration

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Shopify Integration

30%+

Average ROAS Improvement

100%

Conversion Capture Rate

iOS 14+

Full Tracking Support

Complete Marketing Analytics Suite

Maximize your marketing ROI with our integrated tracking solutions

Product Performance

Track every product interaction and purchase with 100% accuracy. Optimize your catalog

based on real customer behavior.

Campaign ROI

Measure the true impact of your promotions with accurate attribution across all marketing

channels.

Privacy-First

Future-proof your tracking with cookieless measurement and full compliance with privacy

regulations.

Enhanced Analytics

Get deeper insights into customer behavior with advanced tracking and custom reporting

capabilities.

Maximize Your Marketing Investment

Get the complete picture of your customer journey and marketing performance

Server-Side Power

Bypass ad blockers and browser limitations with direct server-to-server tracking. Capture

every conversion, refund, and customer interaction with 100% accuracy.

Smart Attribution

Know exactly which campaigns drive sales with precise multi-channel attribution. Optimize

your ad spend based on real conversion data.

Revenue Analytics

Track real-time revenue, refunds, and customer lifetime value. Make data-driven decisions

to grow your business.

What Our Customers Say

Real experiences from businesses using our GA4 integration

Easy Setup for Agencies

Setting up GA4 is not a small task, but as an agency owner I love how easy Welt

Pixel has made the setup. Quick bug fixes and great support make it easy to recommend to all

our clients.

Peter Kristensen

Agency Representative

Seamless Integration

Weltpixel GA4 excels in providing seamless integration with Magento. The

extensive documentation offers clear guidance on setup and optimization, making it an

invaluable tool for leveraging GA4's capabilities.

Aura

Sigo Signs

Reliable & Accurate

We have been using this product for over a year now and it works really well

for your store. The tracking data is reliable and accurate. Highly recommend GA4 plugin.

Attique

UK Fabrics Online

Read more reviews (https://www.weltpixel.com/google-analytics-4-ga4-with-gtm-support-for-magento-2.html#reviews)

Trusted Partners

Working together with industry leaders to deliver excellence

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