The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

The WeltPixel Blog

Server-side tracking, e-commerce analytics, and development insights for Magento and Shopify — from the team behind 25+ premium extensions.

How Ad Blockers Kill Your Conversion Tracking (and the Fix)
How Ad Blockers Kill Your Conversion Tracking (and the Fix)
TL;DR: Ad Blockers and Your Conversion Data Over 40% of desktop users run ad blockers that silently block your tracking pixels (GA4, Meta, TikTok). This means your ad platforms see... Read more...
Google Consent Mode V2 for Magento 2: Complete Implementation Guide
Google Consent Mode V2 for Magento 2: Complete Implementation Guide
TL;DR: Google Consent Mode V2 for Magento 2 Google Consent Mode V2 became mandatory in March 2024 for EU-targeted stores using Google Ads or GA4. It tells Google's tags how... Read more...
Client-Side vs Server-Side Tracking: What Every Store Owner Needs to Know
Client-Side vs Server-Side Tracking: What Every Store Owner Needs to Know
TL;DR: Client-Side vs Server-Side Tracking Client-side tracking (browser pixels) is easy to set up but loses 20-55% of data to ad blockers, iOS privacy, and cookie restrictions. Server-side tracking sends... Read more...
Shopify Server-Side Tracking Apps Compared (2026)
Shopify Server-Side Tracking Apps Compared (2026)
TL;DR: Best Shopify Server-Side Tracking Apps WeltPixel offers the best value at $39/month for GA4 + Meta + TikTok + Google Ads server-side tracking with industry-leading Event Match Quality scores.... Read more...
Best Magento 2 Themes for 2026: Hyva vs Pearl vs Porto
Best Magento 2 Themes for 2026: Hyva vs Pearl vs Porto
TL;DR: Best Magento 2 Themes for 2026 Hyva is the performance king (free, open-source, 95+ PageSpeed scores) but requires a full frontend rebuild and developer expertise. Pearl Theme by WeltPixel... Read more...
Product Updates and New Releases - January 2026
Product Updates and New Releases - January 2026
Giving back to the Magento Community Starting with version 1.16.0, as a celebration of over 10 years of activity within the Magento 2 ecosystem, and as a way to give... Read more...
Product Updates and New Releases - October 2025
Product Updates and New Releases - October 2025
1. Pearl Theme for Magento 2  What’s new in v.1.15.9 - October 28, 2025 New Features: Magento Compatibility - Introduced compatibility with the latest released Magento 2 Security Patches - Magento... Read more...
Which Google Analytics 4 Integration Is Best for Magento 2 Stores?
Which Google Analytics 4 Integration Is Best for Magento 2 Stores?
Last updated: May 2026 — reviewed for 2026 best practices. Related reading: Shopify vs Magento 2: Tracking and Analytics Capabilities Compared (2026). Already running Magento 2 and weighing Shopify? Here's... Read more...
Product Updates and New Releases - September 2025
Product Updates and New Releases - September 2025
1. Pearl Theme for Magento 2  What’s new in v.1.15.7 - September 20, 2025 New Features: Magento Compatibility - Introduced compatibility with the latest released Magento 2 Security Patches - Magento... Read more...
Unlock Enhanced Tracking Accuracy with Google Analytics & Social Marketing Suite PRO
Unlock Enhanced Tracking Accuracy with Google Analytics & Social Marketing Suite PRO
In the privacy-first era of ecommerce, relying on client-side tracking alone is a guaranteed way to lose conversions and misread your marketing performance. From iOS restrictions to ad blockers and... Read more...
Product Updates and New Releases - June 2025
Product Updates and New Releases - June 2025
1. Pearl Theme for Magento 2  What’s new in v.1.15.3 - June 20, 2025 New Features: Magento Compatibility - Introduced compatibility with the latest Magento 2.4.8-p1, 2.4.7-p6, 2.4.6-p11 & 2.4.5-p13 Security... Read more...
Google Analytics 4 PRO Now Fully Compatible with GS2 Cookies
Google Analytics 4 PRO Now Fully Compatible with GS2 Cookies
This month, Google quietly rolled out a significant update to its Analytics infrastructure: the introduction of a new cookie format known as GS2. Unlike previous updates, this change was not... Read more...

Ready to upgrade your tracking?

Server-side tracking for Magento and Shopify — accurate data, better attribution, full privacy compliance.

Shopify App Magento Extension