Adobe Commerce Google Analytics & Social Marketing Suite PRO
Complete server-side tracking solution for Adobe Commerce stores
Adobe Commerce Google Analytics & Social Marketing Suite PRO
Transform your Adobe Commerce store's analytics and marketing capabilities with our comprehensive suite of server-side tracking solutions. Our suite combines the power of Google Analytics 4 with advanced social media tracking, ensuring accurate data collection while maintaining user privacy and compliance with global regulations.
Experience enhanced tracking accuracy, improved conversion attribution, and deeper insights into customer behavior across all your marketing channels. Our server-side implementation eliminates ad-blocker interference and provides reliable data for informed decision-making.
Key Benefits of the Analytics & Marketing Suite
Accurate Data Collection
Server-side tracking ensures 100% accurate data collection, even with ad blockers enabled. Never miss a conversion or sale again.
Privacy Compliance
Built-in GDPR compliance with Google Consent Mode V2. Protect your customers' privacy while maintaining tracking accuracy.
Real-Time Integration
Seamless integration with all major advertising platforms. Track conversions across Meta, TikTok, Reddit, and more in real-time.
Performance Optimized
Lightweight implementation that won't slow down your Adobe Commerce store. Optimized for speed and reliability.
Transform Your Store's Analytics & Marketing
One powerful suite that handles all your tracking needs
Accurate Analytics
Get 100% accurate data with server-side tracking
- Bypass ad blockers
- Enhanced e-commerce tracking
- Real-time reporting
Social Media Success
Track conversions across all social platforms
- Meta (Facebook & Instagram)
- TikTok & Reddit
- X (Twitter) & Microsoft Ads
- Snapchat & Pinterest
- Klaviyo
- More platforms coming soon
Privacy Compliant
Built-in privacy protection and compliance
- GDPR ready
- Consent Mode V2
- Secure data handling
Ready to improve your store's performance?
Get started with our comprehensive analytics and marketing suite
New platform integrations added regularly
View Documentation →
Features of the Analytics & Marketing Suite
Google Analytics 4 PRO
- Enhanced e-commerce tracking with 100% accuracy
- Custom event tracking for detailed insights
- Advanced conversion tracking across all channels
- Real-time reporting and analytics
- Server-side tracking to bypass ad blockers
- Enhanced measurement protocol support
Social Media Integration
- Meta Pixel Conversions API for Facebook tracking
- Reddit Pixel Conversions API for Reddit ads
- TikTok Pixel Events API for TikTok marketing
- Microsoft Ads API for Bing ads
- X (Twitter) Ads Conversions API
- Snapchat Ads Conversions API
- Pinterest Ads Conversions API
- Klaviyo API for advanced customer data tracking
- Server-side tracking for all platforms
Marketing Tools
- Google Automated Discounts for dynamic pricing
- Google Consent Mode V2 for privacy compliance
- Product Feed Generation for marketing channels
- Rich Snippets Implementation for better SEO
- Google XML Sitemap for improved indexing
- Advanced product data optimization
System Requirements
To use the Analytics & Marketing Suite, you'll need the following:
- Adobe Commerce 2.4.x
- PHP 7.4 or higher
- MySQL 5.7 or higher
- SSL certificate (for secure tracking)
How to Install the Analytics & Marketing Suite
This extension is installed via Composer, which is the official and only supported installation method.
1
Prerequisites
Before starting the installation, please ensure you have checked all requirements.
- Ensure your Adobe Commerce version is compatible (2.4.x)
- Install on a testing environment first
- Set Adobe Commerce to developer mode
php bin/magento deploy:mode:set developer
2
Access Composer Configuration
Head into the Downloadable Products section of your weltpixel.com account. This is where you'll be able to see your Composer Configuration Commands.
You'll need to have Composer installation enabled for your account. If you don't see the Composer Configuration Commands, please contact our support team.
3
Configure Repository
Run the generated commands from your account. Example commands:
composer config repositories.weltpixel composer https://weltpixel.repo.packagist.com/your-id/
composer config --global --auth http-basic.weltpixel.repo.packagist.com token your-token
These commands will provide you access to the Suite repository. Replace 'your-id' and 'your-token' with the actual values from your account.
4
Install the Suite
Run the following command to download the Suite PRO:
composer require weltpixel/m2-weltpixel-bundle-suite-pro
5
Complete Installation
Run the following command to install the Suite:
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy -f
6
Cache Management
Flush any caches that you might still have enabled on your server or in Adobe Commerce.
7
Production Mode
If your store was in production mode, switch it back:
php bin/magento deploy:mode:set production
8
Completion
The suite is now installed on your Adobe Commerce store! Congrats!
Configuration Guide
Suite Components Configuration
Google Analytics 4 PRO
Configure enhanced e-commerce tracking, custom events, server-side implementation, and Klaviyo integration for advanced customer data tracking.
View Documentation →
X (Twitter) Ads API
Set up server-side tracking for X (Twitter) advertising campaigns.
View Documentation →
Klaviyo Integration
Set up advanced customer data tracking and integration with Klaviyo's marketing platform.
View Documentation →
Meta Pixel Conversions API
Set up server-side tracking for Facebook and Instagram advertising.
View Documentation →
Reddit Pixel Conversions API
Configure server-side tracking for Reddit advertising campaigns.
View Documentation →
TikTok Pixel Events API
Set up server-side tracking for TikTok advertising campaigns.
View Documentation →
Microsoft Ads API
Configure server-side tracking for Bing and Microsoft advertising.
View Documentation →
Google Automated Discounts
Configure dynamic pricing and automated discount tracking.
View Documentation →
Support and Resources
Documentation
Access our comprehensive documentation in the Knowledge Base for detailed setup and configuration instructions.
Technical Support
Our dedicated support team is ready to assist you with any technical issues or questions you may encounter during setup and usage.
Regular Updates
Stay current with regular updates ensuring compatibility with the latest Adobe Commerce versions and API changes.
Frequently Asked Questions
What is server-side tracking?
Server-side tracking moves the tracking code execution from the browser to your server, ensuring more accurate data collection and better privacy compliance.
How does this suite improve conversion tracking?
Our suite uses server-side tracking to bypass ad blockers, ensuring 100% accurate conversion data across all marketing channels.
Is this suite GDPR compliant?
Yes, our suite includes Google Consent Mode V2 and is fully compliant with GDPR and other privacy regulations.
What kind of support is included?
All purchases include 1 year of technical support, updates, and comprehensive documentation.
Change Log
Version History
v.1.16.0
January 7, 2026
New Features
As a celebration of over 10 years of activity within the Magento 2 ecosystem, and as a way to give back to the community, a number of WeltPixel extensions (both FREE and paid) have officially gone fully Open Source via public Github repositories. Find the full list on Github.
Rich Snippets: The extension's generated Structured Data is now compatible with dynamic content inserted via Inline Widgets. Previously, if the product used Inline Widgets, Google would show a parsing error.
Introduced composer as the official and singular installation method for all WeltPixel products, including the Marketing Suite and standalone extensions.
Fixes and improvements
Google Analytics 4: Added a new cleanup script that runs during setup:upgrade which improves performance by ensuring there are no multiple entries for the same order in the DB table which handles event pushes via cronjob.
Google Analytics 4: Added improvements to the logging dashboard functionality introduced in the previous version.
Bing Addon: Fixed a bug that would sometimes prevent customers from properly creating accounts via the frontend when the addon was enabled.
Meta Addon: Fixed a bug that would sometimes cause events to be processed multiple times due to an unhandled response code (100) from the Meta API. Events will now only be processed once upon successful API response.
Automated Discounts: Fixed a bug that would sometimes prevent Bundle-type products from being added to the cart.
Product Feed: Made various improvements surrounding the way Simple (child) Products are inserted into the generated feed, particularly around properly inheriting images and Category Paths from the associated Configurable (parent) Product.
Product Feed: Fixed an issue that caused the feed to throw an error when assigning the Sale Price attribute to Magento's Special Price, in cases in which a product did not have an actual Special Price.
v.1.15.11
November 25, 2025
New Features
Social Addons - The suite now includes two new addons for Pinterest and Snapchat Ads, further augmenting the existing client-side integrations for these platforms, allowing for leveraging the platforms' APIs to send server-side data.
Google Analytics 4 PRO - Augumented the extension's server-side logging functionality with a Magento Admin interface, allowing merchants to explore payloads and event logs without having to access the server.
Google Analytics 4 PRO - Augumented the extension's server-side logging functionality with an additional entry for Google Consent Mode v2, allowing it to log consent states for enabled every event.
Google Analytics 4 PRO - The extension now features a client-side integration with Snapchat Ads out of the box, adding the ability to send eCommerce events to Snapchat Pixel.
Social Addons - All addons now also benefit from the augumented logging functionality introduced in Google Analytics 4 PRO whereby logs can be explored via the Magento Admin.
Fixes, Improvements & Optimizations
Google Analytics 4 PRO - Adjusted session ID and timestamp parameter types sent via Measurement Protocol payloads to match Google's updated Measurement Protocol eventreference documentation.
Google Analytics 4 PRO - Fixed an issue that would sometimes prevent certain required parameters from being included in the payload for enabled Measurement Protocol events sent via cron.
Google Analytics 4 PRO - Fixed an issue related to Bundle Products whereby not all associated Simple Products were sent via the event payload/dataLayer.
v.1.15.9
October 28, 2025
New Features
Google Analytics 4 PRO - The extension now comes with an integration for client-side Pinterest Pixel tracking out of the box. An addon will be released in a future version to facilitate server-side tracking as well.
Google Analytics 4 PRO - Added the possibility of customizing the data sent to Google Ads/Google Analytics via Enhanced Conversions, allowing merchants to select the attributes they want to send for increased granularity.
Google Analytics 4 PRO - An additional log file is now generated when the Measurement Protocol Enable File Log option is enabled, which allows for determining which orders were sent to Measurement Protocol via cron push.
Google Analytics 4 PRO - Enhanced Meta Pixel client-side purchases with additional data about the user (email, phone number) to significantly increase Event Match Quality.
Social Addons - Enhanced client and server-side purchases with additional data about the user (email, phone number) to significantly increase Event Match Quality.
Magento Compatibility - Introduced compatibility with the latest released Magento 2 Security Patches - Magento 2.4.8-p3, Magento 2.4.7-p8, Magento 2.4.6-p13, Magento 2.4.5-p15 & Magento 2.4.4-p16.
Added improvements to Magento Admin messaging around Product Updates to ensure visual clarity for users not running the latest product release.
Added .ddev.site and .cloudwaysapps.com as accepted development domains. These domains will no longer require additional license keys.
Added an interactive form that can be submitted via the Magento Admin to provide an efficient method of submitting feedback/feature requests.
Fixes, Improvements & Optimizations
Google Analytics 4 PRO - Fixed a bug that would cause a container import failure in GTM due to the Enhanced Conversions for Leads tag being generated when the option was disabled.
Google Analytics 4 PRO - Fixed an error that would be thrown on checkout when using New Customer Acquisition. This would only happen when customer emails contained apostrophes.
Google Analytics 4 PRO - Added adjustments to pricing parameter calculation to Begin Checkout and Add Payment Info pixel events to ensure a higher degree of data accuracy.
Google Analytics 4 PRO - Fixed a bug that would cause the Measurement Protocol Purchase event payload to become invalid when the Send User Data option was disabled.
Google Analytics 4 PRO - Fixed an error that would sometimes be thrown on Credit Memo generation due to a dynamically created Store ID variable in the code.
Google Analytics 4 PRO - Fixed an issue whereby Cookie Restriction mode verifications were not being applied to frontend tracking pixels, apart from Meta.
Social Addons - Added adjustments to pricing parameter calculation to Begin Checkout and Add Payment Info events to ensure a higher degree of data accuracy.
Google Automated Discounts - Added various optimizations around calls being made for price calculation to increase overall performance.
v.1.15.7
September 2, 2025
New Features
Google Analytics 4 PRO - Implemented a minor revamp to the extension's Cron Push functionality. The module now stores the payload from the frontend Purchase event in the DB and uses it when pushing the Purchase via the included cron functionality. This ensures the payload is complete, and no details or parameters that would noramlly be included in the Purchase event are missing.
Google Analytics 4 PRO - Optimized the Measurement Protocol event logging functionality to increase clarity and improve the process of searching/filtering through logged events. All data logged for a specific event is now included on the same line. Before this release, every logged piece of information would take up a separate line, even if related to the same eCommerce event.
Google Analytics 4 PRO - Updated the extension's Promotion Tracking capabilities to ensure Purchase events of products associated with clicked promotions are updated to include Promotion Tracking parameters. This should ensure proper association in Google Analytics and allow for deeper insights into promotion performance.
Google Analytics 4 PRO - Added a new Purchase event for the TikTok Pixel which should serve as a replacement for the existing CompletePayment and PlaceAnOrder events. The Purchase event was recently added by TikTok, while the two aforementioned events have been removed from their documentation.
Google Automated Discounts - The extension now creates a new column in the Magento Order Grid which marks orders that have an applied Google Discount. This introduces the capability for merchants to better ascertain which of their orders have had their price modified by Google.
Google Automated Discounts - Added a new Magento Admin configuration option that allows merchants to choose whether the discounted price provided by Google via the Merchant Center includes or excludes tax. Useful for stores that have complex tax setups.
Social Addons - Optimized the event logging functionality to increase clarity and improve the process of searching/filtering through logged events. All data logged for a specific event is now included on the same line.
Social Addons - Added the capability of sending data to multiple properties via newly added Magento Admin settings. This allows you to send event data from the same Magento 2 instance to any number of properties.
Magento Compatibility - Introduced compatibility with the latest released Magento 2 Security Patches - Magento 2.4.8-p2, Magento 2.4.7-p7, Magento 2.4.6-p12, Magento 2.4.5-p14 & Magento 2.4.4-p15.
Fixes, Improvements & Optimizations
Google Analytics 4 PRO - Adjusted Google Ads wp_conversion_value dataLayer parameter to ensure a number is always sent. Previously, some values were sent as strings which may have impacted conversion value reporting.
Google Analytics 4 PRO - Fixed an issue on multi-store setups that would result in Refund events being sent from the same (Default) store, regardless of which store they were initiated from.
Google Analytics 4 PRO - X (Twitter) Pixel: Fixed an issue that would result 0 parameters being sent to X (Twitter) with the Purchase and Add Payment Info events.
Google Analytics 4 PRO - X (Twitter) Pixel: Fixed a bug that would cause event mapping to be removed when disabling and re-enabling the extension.
Google Analytics 4 PRO - Implemented normalization for hashed data sent via the dataLayer as specified by Google's Documentation.
Google Analytics 4 PRO - Added various adjustments to ensure best practices are followed for use with Magento Integration Tests.
Google Analytics 4 PRO - Fixed a bug that would cause Product Short Descriptions to display HTML tags on Category Pages.
Social Addons - Fixed an issue that would, in very specific cases, prevent the addon from sending purchase events via cron. This would happen when, for any reason, the ID of the product on the order that was supposed to be sent no longer existed (deleted product, for example).
Klaviyo Addon - Fixed an issue that would, in very specific cases, cause the checkout to break. This would only happen in very niche cases in which an order was detected as not having a valid payment method associated with it.
Meta Addon - Added adjustments to ensure the correct content_type value is sent for Configurable Products. Previously, the value "product" was sent for Configurable Products, whereas Meta requires "product_group".
TikTok Addon - Added a new Purchase event which should serve as a replacement for the existing CompletePayment and PlaceAnOrder events. The Purchase event was recently added by TikTok, while the two aforementioned events have been removed from their documentation. While this is the case, the TikTok API Addon can still send them, to maintain data consistency.
X (Twitter) Addon - Added an adjustment to ensure a currency value is sent in the server-side event payload.
Google XML Sitemap - Added additional validations for error handling related to improperly saved or unsaved Meta Robot options.
Rich Snippets - Removed all remaining references to Google+.
Added adjustments to frontend templates to adhere to Magento Best Practices regarding XSS validations.
Fixed a CSP issue that would sometimes prevent orders from being created via the Magento Admin.
v.1.15.3
June 20, 2025
New Features
Google Analytics 4 PRO - Measurement Protocol Purchase events now feature a small delay to ensure the Success Page has had time to load completely before the event is fired. This may help increase attribution accuracy by ensuring the client-side Page View event has had time to trigger, increasing the probability of Google Analytics being able to stitch data.
Google Analytics 4 PRO - Measurement Protocol events now include a "gclid" parameter, if one is available in the frontend cookie. This parameter may help to increase attribution accuracy when users visit the store via a Google Ad click, in cases in which Google Analytics' automatic stitching doesn't function properly.
Google Analytics 4 PRO - Added compatibility with the recently released Hyvä CSP theme. A new compatibility module was created for this purpose, which is available within the suite's zip file as well as via Hyvä's official composer repositories. This compatibility is exclusive to the PRO version.
Google Analytics 4 PRO - Added a new configuration option that allows merchants to choose whether to send price values with or without tax to Google Analytics. This applies to all events that involve specific products, apart from Purchase events, which have a separate setting.
Google Analytics 4 PRO - Implemented the use of the updated GS2 Cookie, a potentially integration-breaking change Google introduced in May 2025 without prior notice. This change was introduced in version 1.15.1 of the standalone Google Analytics 4 PRO extension.
Google Analytics 4 PRO & Social Pixel APIs - Added options to allow for filtering of events based on Customer Groups. The extension now pulls all Customer Groups and allows merchants to select for which of those they'd like event data to be sent.
All included extensions - Introduced compatibility with the latest Magento 2.4.8-p1, 2.4.7-p6, 2.4.6-p11 & 2.4.5-p13 Security Patches. Upgrade ASAP to keep your store secure.
Fixes, Improvements & Optimizations
Backend - Fixed the Backend functionality that enables users to change the default Magento CSP Restriction Mode via the Magento Admin. This was broken starting with Magento 2.4.7.
Google Analytics 4 PRO & Social Pixel APIs - Made various code optimizations related to Grand Total and Subtotal calculations in order to increase module customizability.
Google Analytics 4 PRO - Changed the order of some settings in the Magento Admin for better grouping to increase legibility.
Google Analytics 4 PRO - Added optimizations to cache generation for increased performance.
TikTok API - Fixed a minor namespace typo.
v.1.15.0
April 22, 2024
New Features
New Extension - Klaviyo API Addon for Google Analytics 4 PRO.
Installation - Introduced Composer Installation as an alternative to the traditional extension installation method - exclusive for Suite PRO users.
Compatibility - Introduced compatibility with the new Magento 2.4.8 release, as well as the accompanying 2.4.7-p5, 2.4.6-p10, 2.4.5-p12 and 2.4.4-p13 Security Patches.
Compatibility - Introduced compatibilty with PHP 8.4, which is now officially compatible with the latest Magento 2.4.8 version.
v.1.14.19
April 8, 2024
New Features
Google Analytics 4 PRO - Added Klaviyo API integration for enhanced customer data tracking
Google Analytics 4 PRO - Added TikTok CompletePayment event for improved conversion tracking
Google Analytics 4 PRO - Enhanced User Data collection for all events
Suite Integration - Klaviyo API integration now available across all marketing platforms
Fixes, Improvements & Optimizations
Improved CDN IP detection for accurate visitor tracking
Google Analytics 4 PRO
Meta Pixel
TikTok Pixel
Reddit Pixel
X (Twitter) Ads
Microsoft Ads
Enhanced Order Exclusion functionality for better data accuracy
Google Analytics 4 PRO
Meta Pixel
TikTok Pixel
Reddit Pixel
X (Twitter) Ads
Microsoft Ads
Added User Agent tracking to all events for improved visitor identification
Google Analytics 4 PRO
Meta Pixel
TikTok Pixel
Reddit Pixel
X (Twitter) Ads
Microsoft Ads
Fixed namespace conflicts to ensure proper module functionality
Google Analytics 4 PRO
Meta Pixel
TikTok Pixel
Reddit Pixel
X (Twitter) Ads
Microsoft Ads
v.1.0.1
March 31, 2024
Initial Release
Initial release of the Adobe Commerce Google Analytics & Social Marketing Suite PRO
Future updates will include additional features and enhancements to the Analytics & Marketing Suite.