Name: Google Consent Mode V2 for Magento 2
Brand: Magento
SKU: google-consent-mode-v2
Price: 199.00 USD
Availability: InStock
Rating: 5 (1 reviews)

Overview

Getting your store ready for the future of privacy: Google Consent Mode v2

What is Google Consent Mode v2?

Google Consent Mode is a mechanism through which your users' Cookie or app identifier consent status is communicated to Google. Google tags will then adjust their behavior and the information they send through based on the consent status.

Consent Mode, upon receiving the communicated consent status, dynamically adapts the behavior of Analytics, Ads (as well as some 3rd-party) tags that create or read browser cookies. This allows Google to use advanced modelling to fill in the gaps when data isn't available, providing you a better and more accurate experience across Google Services.

Why do you need to use Google Consent Mode v2?

Ultimately, it's all about making sure that user privacy choices are respected, however, starting with March 2024, Google has determined Consent Mode v2 to be a requirement for websites that use Google Services in the European Economic Area (EEA). These changes and requirements allow you simultaneously respect privacy choices, while also ensuring Google's conversion and behavioral modelling can substitute the lack of data and continue providing a unified data experience.

How does Google Consent Mode v2 work?

Essentially, Google Consent Mode requires setting a default consent state for a few Google-specific parameters (usually denied) when a user first accesses the website. Afterward, a consent banner or popup is displayed, which allows the user to customize (deny or accept) their consent towards Google's parameters. When the user interacts with the banner, the consent state is updated and communicated to the Google Tag Manager container. The tags in the container then adapt their behavior based on the signals provided. In short, the process is:

Set up a consent banner
Set the default consent state (usually denied)
Update the consent state as the user interacts with your banner

Google does not provide a consent banner/popup that can be used, so the onus is on the merchant to implement this. This can be done via a Cookie Management Platform (which handles the acceptance/rejection of cookies in general) or via a custom functionality through which a banner or popup is displayed. If you already have a Cookie Management Platform/Solution implemented, there's a good chance it's been updated for compatibility with Google Consent Mode v2, in which case you can explore Google's documentation to find out whether Consent Mode is properly implemented.

What does the WeltPixel Google Consent Mode v2 for Magento 2 extension do?

The purpose of this extension is to ensure merchants can implement Google's Consent Mode v2 on their website with minimal effort, friction and customization. Essentially, the module fulfills the implementation by setting a default consent state and allowing merchants to display a form (either via popup or Magento Widget) that users can interact with to update the consent state and communicate this information to Google Tag Manager.

This extension is targeted and intended for merchants that do not have an existing Cookie Management Platform/Solution and that do not intend to implement one. It's important to note that the extension is not a full-fledged Cookie Management Platform and only serves to set and update Google's specific Consent Mode v2 parameters. It works with an existing Google Tag Manager implementation and, for best results, is recommended to be used with our Google Analytics 4 (GA4) extension.

Features of the Extension.

Ensures website compliance with Google Consent Mode v2.
Possibility of displaying Consent Form via a traditional Popup or via an insertable widget for increased flexibility.
Ability to group consent parameters for UX simplicity.
NEW: Ability to control popup or widget toggle default position to reduce friction and need for customer interaction.
Custom labels for consent parameter groups.
Full compatibility with the Google Analytics 4 extension.

1 MINUTE INSTALLATION GUI.

Step 1.

Before starting the installation:
- Ensure your Magento version is compatible - This extension is currently compatible with the following Magento versions: 2.3.0. - 2.4.7 (and all Security Patches).
- Install the extension on a testing/development/staging environment first, then, after thoroughly testing it out, install it on a production (live) environment.
- Make sure the Magento instance is in developer mode. You can use the php bin/magento deploy:mode:set developer command to change the mode to developer and then check to make sure the generated folder in the root of the Magento project is empty.
Step 2:
Copy the extension files to below paths of your magento 2 instance. If the ‘app/code/WeltPixel’ folder is missing, please create it manually:
app/code/WeltPixel/Backend
app/code/WeltPixel/GoogleConsentModeV2

Optional
Copy the extension files into the below path of your Magento 2 instance. If the ‘app/code/WeSupply’ folder is missing, please create it manually:
app/code/WeSupply/Toolbox

Step 3:
Copy the installation GUI folder 'weltpixel-extension-installation' in the root of your Magento installation. In some Magento configurations the public root folder may be under 'pub' directory.
www.yourmagentostore.com/weltpixel-extension-installation/
Step 4:
In your browser go to www.yourmagentostore.com/weltpixel-extension-installation/ and simply follow the installation steps from the graphical interface, presented in your browser.
Step 5:
If your store was in production mode before starting the installation, make sure to switch it back to production mode by running the following command in the root of your Magento installation: php bin/magento deploy:mode:set production.
Step 6:
Wooohooo! The extension is now installed on your Magento store! Congrats!

Troubleshooting

If you experienced any issues or limitations with this quick GUI installation, see also SSH Installation below. SSH installation does the same thing, but you are required to issue the commands step by step via CLI. Some servers may have high security configurations and may limit the functionality of this GUI Installer.

How to Install via SSH.

Step 1.

Before starting the installation:
- Ensure your Magento version is compatible - This extension is currently compatible with the following Magento versions: 2.3.0. - 2.4.7 (and all Security Patches).
- Install the extension on a testing/development/staging environment first, then, after thoroughly testing it out, install it on a production (live) environment.
- Make sure the Magento instance is in developer mode. You can use the php bin/magento deploy:mode:set developer command to change the mode to developer and then check to make sure the generated folder in the root of the Magento project is empty.
Step 2.
Copy the extension files to below paths of your magento 2 instance. If ‘app/code/WeltPixel’ folder is missing, please create it manually:
app/code/WeltPixel/Backend
app/code/WeltPixel/GoogleConsentModeV2

Optional
Copy the extension files into the below path of your Magento 2 instance. If the ‘app/code/WeSupply’ folder is missing, please create it manually:
app/code/WeSupply/Toolbox

Step 3.
Access the root of your magento 2 project from command line and run the following commands:
php bin/magento module:enable WeltPixel_Backend --clear-static-content
php bin/magento module:enable WeltPixel_GoogleConsentModeV2 --clear-static-content
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy -f
Step 4.
Flush any cache that you might still have enabled on your server or in Magento.
Step 5:
If your store was in production mode before starting the installation, make sure to switch it back to production mode by running the following command in the root of your Magento installation: php bin/magento deploy:mode:set production.
Step 6:
Wooohooo! The extension is now installed on your Magento store! Congrats!

How to Upgrade the extension.

Step 1.
Remove the extension code under app/code/WeltPixel/GoogleConsentModeV2 before adding the new extension files. The extension may be refactored and old unused files may cause random issues, so it's best to only keep the latest version of the files.
Step 2.
Follow the normal installation instructions above.

Magento Marketplace Installation.

If the extension was purchased from the Magento Marketplace, follow the instructions in this article: How to install extension if purchased from the Magento Marketplace
If asked for a license, follow the steps presented in section 7 of this article: License key for local / staging / development environment. Multi-store licensing.