Google Analytics 4 (GA4) PRO With GTM Support for Magento 2
$399.00
The ability to measure data efficiently is crucial in this day and age. With the Google Analytics 4 (GA4) With GTM Support Extension for Magento 2, you'll be able to monitor, record, and view important data for your eCommerce business directly in your Google Analytics account. Track your transactions, adds-to-cart, impressions, and overall user activity so you can make informed decisions when planning your next move!
Compatible with versions: 2.3.x & 2.4.x, up to 2.4.7-p3
If you're an agency or developer, you can reach out to us to gain access to special offers and discounted prices!
Track product impressions by position in the Category Page
Track product clicks by position in the Category Page
Track product impressions by position in the Search Result Page
Track product clicks by position in the Search Result Page
Track product impressions by position in the Related, Up-sell and Cross-sell
Track product clicks by position in the Related, Up-sell and Cross-sell
Track the number of times a product was added to the shopping cart
Track the number of times a product was removed from the shopping cart
Track the number of times a product was included into the checkout process
Track the number of times a product was compared
Track the number of times a product was added to wishlist
Track each Checkout Step (billing, shipping, shipping options, payment options)
Track purchases with or without shipping and tax fees
Track Transactions Success Pages with Custom Success Page URLs
Track coupon usage
Track product Brand
Track internal Promotion Impressions
Track internal Promotion Clicks
Internal Promotion Widget
Support for IP anonymization to be in compliance with EU countries
Support for Display Advertising Features
Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)
Multi Currency Ready
GDPR compliant with native magento accept cookie functionality
Multi Store Ready
Varnish Cache Ready
Full Page Cache Ready
8KB payload support
Order Success Page Total Calculation (subtotal / grandtotal)
Track Magento User ID
Track user type (customer group)
Google AdWords Remarketing Tracking
Google AdWords Conversion Tracking
Persistent Data Management
Exclude Orders with 0 Value from being tracked
Track product review count
Track product review score
Track stock status
Track Sale products
Track transactions by product variants (configurable product)
Track transactions by product custom options
Track custom dimension Page Type
Track custom dimension Page Name
Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM)
1 minute installation GUI
1 Month free support included
Complete sales data, including refunds and repeat purchases
Compatible with headless setups and multi-stores
100% order accuracy between Magento and Google Analytics
Avoids missing orders
Avoids duplicate orders
Measurement Protocol Tracking for Purchase
Measurement Protocol Tracking for Refunds
Measurement Protocol Tracking for Sign Up and Login
Measurement Protocol Tracking for Item View
Measurement Protocol Tracking for Search
Measurement Protocol Tracking for View, Add and Remove from Cart
Measurement Protocol Tracking for Begin Checkout
Measurement Protocol Tracking for Add Shipping Info
Measurement Protocol Tracking for Add Payment Info
Hyvä Theme Ready
Face to face with the new generation: Google Analytics 4.
Google Analytics 4 is a new type of property which includes different reports than the ones Google has gotten us used to with Universal Analytics. Google Analytics 4 can be used for Websites, Apps or both at the same time, whereas Universal Analytics can only be used for Websites. In this day and age, information is key to pretty much everything, which means that keeping your existing Universal Analytics Property and setting up a new GA4-based property to run in parallel can elevate your information game to new heights and assure you make the most informed, data-driven decisions when steering your store into the future.
Our extension helps open up this new platform to Magento 2 with an integration that's easy to set up and deploy. It brings the powerful functionality and ease of use of our popular Google Analytics Enhanced eCommerce UA GTM Tracking extension to the GA4 platform so you can get ready for stepping into the future.
Features of the Extension.
- Track product impressions by position in the Category Page
- Track product clicks by position in the Category Page
- Track product impressions by position in the Search Result Page
- Track product clicks by position in the Search Result Page
- Track product impressions by position in the Related, Up-sell and Cross-sell section
- Track product clicks by position in the Related, Up-sell and Cross-sell section
- Track the number of times a product was added to the shopping cart
- Track the number of times a product was removed from the shopping cart
- Track the number of times a product was included into the checkout process
- Track each Checkout Step (billing address, shipping address, shipping options, payment options)
- Track purchases with or without shipping and tax fees
- Exclude Orders with 0 Value from being tracked
- Track Transactions Success Pages with Custom Success Page URLs
- Track coupon usage
- Track product Brand
- Track internal Promotion Impressions
- Track internal Promotion Clicks
- Internal Promotion Widget
- Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)
- Multi Currency Ready
- GDPR compliant with native magento accept cookie functionality
- Multi Store Ready
- Varnish Cache Ready
- Full Page Cache Ready
- 8KB payload support
- Order Success Page Total Calculation (subtotal / grandtotal)
- Track Magento User ID
- Track user type (customer group)
- Google AdWords Remarketing Tracking
- Google AdWords Conversion Tracking
- Persistent Data Management
- Track product review count
- Track product review score
- Track stock status
- Track Sale products
- Track transactions by product variants (configurable product)
- Track transactions by product custom options
- Track custom dimension Page Type
- Track custom dimension Page Name
- Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM)
Google Analytics Measurement Protocol (Pro Version Only)
With Google Analytics 4 PRO, you can keep track of every customer's journey from beginning to end. Combine server-side and client-side monitoring to follow the complete consumer journey. Sales, marketing, customer, and product performance data as well as recurring orders and refunds are all available.
- Works with GA4
- 100% accurate sales data, including refunds and repeat purchases
- Compatible with headless setups and multi-stores
How it works
All of your store pages will have the tracking script added by Client Side Tracking. The client ID from Google ensures that the user source and journey are tracked.
We then combine client-side (browser) tracking with measurement protocol server-side tracking to link marketing channels, web surfing behavior, and purchase behavior.
All server-side Measurement protocol tracking events are then sent to GA4. This means that every time a user activates one of your website's functions, an event is sent to Google Analytics, ensuring complete accuracy.
Major advantages:
- Event capture for the checkout process, including sales and refunds/returns, is completed.
- When the user does not wait for the thank you page to load, we will still track their orders.
- When a user reloads, the site avoids double-tracking of the order status page.
Ecommerce events tracked via Measurement Protocol
- Purchase
- Refund
- Sign Up
- Login
- View Item
- Search
- Add To Wishlist
- Add To Cart
- Remove From Cart
- View Cart
- Begin Checkout
- Add Payment Info
- Add Shipping Info
I Already have Universal Analytics, why do I need GA4 as well?
Event tracking from the get-go!
- Right out of the box, Universal Analytics only allows for tracking page-views. While this is already great information to build upon, it's not necessarily enough for a store in the modern age. With GA4, there is more information available without needing to delve deeper into its settings.
- Enhanced Measurement collects important data such as scrolling, clicks, downloads, engagements with videos on your website and more. While this is definitely possible with Universal Analytics as well, GA4 does this without the need for intervention!
Next-level retargeting!
- Most websites have a conversion rate of around 2% on the first visit. Retargeting exists for the remainder 98% of users and can spell the difference between a user never visiting your website again and securing a conversion. In most cases, however, once a conversion is secured, you may not want to immediately keep targeting the user with ads. Prior to GA4, retargeting, while still extremely efficient, lacked the dynamism of being able to exclude certain users (either temporarily or permanently) from being retargeted. GA4 changes this and allows you to more efficiently use retargeting to, for example, temporarily exclude users that have recently purchased an item from being shown a particular ad again until they're eligible for a new set.
Redfining time-based events.
- Universal Analytics provides great insight into time spent on pages and sessions, however, the insight can be lacking out of the box when it comes to more specific actions users take on your website, such as watching your neat presentation video. GA4 takes this one step further and allows you to set up time measurements for defined actions or sets of actions through its "Elapsed Time" functionality. This way, you can determine how long it takes a user to watch your video, browse the Category Page and finally complete the Checkout Process.
Bringing Web and Mobile together!
- With the advanced capabilities of Google Analytics 4's Data Streams functionality, you can now centralize all your channels under one property, by setting up Data Streams for each one. This means that, if you have a website and mobile app, for example, you have access to the insights from both under the same Google Analytics property, which will allow you to better piece together and analyze a user's journey across your store, whichever device they choose to use in order to make it.
1 MINUTE INSTALLATION GUI.
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Step 1:
Before installing please check the extension compatibility. This extension is currently compatible with the following Magento versions 2.3.X. - 2.4.7-p2. It is recommended to install the extension first on a testing server before you install it on a live (production) server. -
Step 2:
Copy the extension files to below paths of your magento 2 instance. If the ‘app/code/WeltPixel’ folder is missing, please create it manually:
app/code/WeltPixel/Backend
app/code/WeltPixel/GA4 -
Step 3:
Copy the installation GUI folder 'weltpixel-extension-installation' in the root of your Magento installation. In some Magento configurations the public root folder may be under 'pub' directory.
www.yourmagentostore.com/weltpixel-extension-installation/
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Step 4:
In your browser go to www.yourmagentostore.com/weltpixel-extension-installation/ and simply follow the installation steps from the graphical interface, presented in your browser. See the installation video: 1 Minute Module Installation via browser GUI. -
Step 5:
Wooohooo! The extension is now installed on your Magento store! Congrats!
Optional
Copy the extension files into the below path of your Magento 2 instance. If the ‘app/code/WeSupply’ folder
is missing, please create it manually:
app/code/WeSupply/Toolbox
If you experienced any issues or limitations with this quick GUI installation, see also SSH Installation below. SSH installation does the same thing but you are required to issue the commands step by step via CLI. Some servers may have high security configurations and may limit the functionality of this GUI Installer.
How to Install via SSH.
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Step 1.
Before installing Google Analytics Enhanced Ecommerce Extension on a Magento 2 store please check the extension compatibility. This extension is currently compatible with the following Magento versions 2.3.X. - 2.4.7-p2. It is recommended to install the extension first on a testing server before you install it on a live (production) server. -
Step 2.
Copy the extension files to below paths of your magento 2 instance. If ‘app/code/WeltPixel’ folder is missing, please create it manually:
app/code/WeltPixel/Backend
app/code/WeltPixel/GA4 -
Step 3.
Access the root of your magento 2 project from command line and run the following commands:
php bin/magento module:enable WeltPixel_Backend --clear-static-content
php bin/magento module:enable WeltPixel_GA4 --clear-static-content
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy -f
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Step 4.
Flush any cache that you might still have enabled on your server or in Magento. -
Step 5.
Woohoo, the extension is installed!
Optional
Copy the extension files into the below path of your Magento 2 instance. If the ‘app/code/WeSupply’ folder
is missing, please create it manually:
app/code/WeSupply/Toolbox
How to Upgrade the extension.
- Step 1. Go to your Google Tag Manager account and remove all tags associated with this extension as new release may contain new tags or adjustments to existing tags. If not removed, tags will not be updated.
- Step 2. Remove extension code under app/code/WeltPixel/GA4 before adding the new extension files. Extension may be refactored and old unused files may cause random issues so it's best to only keep the latest version of the files.
- Step 3. Follow normal installation instructions above.
Magento Marketplace Installation.
- If the extension was purchased from the Magento Marketplace, follow the instructions in this article: How to install extension if purchased from the Magento Marketplace
- If asked for a license, follow the steps presented in section 7 of this article: License key for local / staging / development environment. Multi-store licensing.
HOW TO CONFIGURE GOOGLE ANALYTICS 4 (GA4) WITH GTM SUPPORT.
Step 1.
- a. Go to Admin > Store > Configuration > Sales > Google API > Google Analytics > and set this option to [ No ].
- b. Go to Admin > Store > Configuration > Sales > Google API > Google Adwords > and set this option to [ No ].
- c. Go to WeltPixel > Google Analytics 4 Ecommerce > General Configuration > Enable GA4 and set this option to [ Yes ].
Step 2.
- You need to create a Google Tag Manager account if you don’t have one already at this link: Google Tag Manager
- Set up the Account name and the container in your Google Tag Manager account like in the image.
Step 3. HOW TO SET UP GOOGLE ANALYTICS 4 IN MAGENTO 2.
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Once the account is created get the Google Tag Manager (GTM) scripts in admin section of your Magento 2 store WeltPixel > Google Analytics 4 Ecommerce > General Configuration.
You need also to get the code for the "<body>" section.
Note: If you already have a Google Tag Manager (GTM) account you can find the
script in you Google Tag Manager account in Admin section, as seen in the screenshot.
- Go to WeltPixel > Google Analytics 4 Ecommerce > General Configuration > Google Tag Manager Javascript Code and paste the code for "<head>" section in your magento store.
- Then go to WeltPixel > Google Analytics 4 Ecommerce > General Configuration > Google Tag Manager Non-Js Code and paste the code for "<body>" section in your magento store.
Step 4. HOW TO ADD GOOGLE TAG MANAGER AND GOOGLE ANALYTICS 4 TO MAGENTO 2.
- In Magento admin configure your Google Tag Manager (GTM) API Credentials in order to link your store with your GTM account and generate the default Tags, Triggers and Variables.
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For this you need to go to WeltPixel > Google Analytics 4 Ecommerce > GTM API Configuration and fill in the Account ID, Container ID and Measurenent ID fields. All this information can be found in your Google Tag Manager and Google Analytics accounts.
- a) Go to Google Tag Manager (GTM) Identify the IDs in your GTM account like in the picture.
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b) Go to Google Analytics (GA) You can see how to get your Measurement ID from your Google Analytics account.
The Measurement ID is available under GA account > Admin > Data Streams > *Select your Stream* > Measurement ID as you can see in the picture.
- Head back into your Magento Admin section and paste the Account ID, Container ID and Measurement ID into the GTM API Configuration section.
- Save the configuration.
Step 5
The Tag, Trigger and variable generation works via a JSON generation process. The JSON is generated in Magento based on your settings, after which it's imported into Google Tag Manager.
Note: After making any extension configuration changes, remember to re-generate the JSON and re-import and overwrite the existing GTM container to ensure your settings are picked up by Google.
Generate JSON.
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Go to WeltPixel > Google Analytics 4 Ecommerce > JSON Export Options , fill in your Public ID (it can be found in your GTM account) and hit the Generate Json for Variables, Triggers and Tags button.
You will be notified that the JSON has been generated successfully and a Download JSON button will appear. Click the button to download the generated JSON.
Tag Manager Admin.
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Go to your Google Tag Manager Dashboard and access the Admin section and choose Import Container
Import JSON.
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Click on the Choose container file button and find your previously generated and downloaded JSON file. Then, choose a workspace (you can choose an existing workspace or create a new one) and an import option.
When importing your container, you will have the option to merge the imported content with the selected workspace, or overwrite the workspace entirely. Overwriting the selected workspace will remove all your existing tags, triggers and variables in that workspace, and will replace them with the imported container.
Preview and Confirm.
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After importing the generated JSON, a preview will show up letting you know the number of changes made to the container. There should be Tags, Triggers and Variables created or updated in various amounts depending on your Magento Admin settings. Click on Confirm and you should be done with importing your settings!
Step 6.
- After all your tags have been created in Google Tag Manager (GTM), go to Google Tag Manager (GTM) account and PUBLISH / SUBMIT all your tags by following the steps from Google Tag Manager.
- ! NOTE: If the container is not published/submitted in your GTM account, no tracking will be available. Make sure to publish your container.
- !! NOTE 2: Displaying statistics in your Google Analytics account based on tracked data could take from 30 minutes from 48 hours according to GTM Documentation. However, real time data should be visible right away if your account is correctly set up.
Success.
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Woohoo, the extension is configured!
Note: Your GA and GTM account are now configured with our pre-generated settings and ready to receive valuable information from your Magento 2 store! You can now gather valuable data and take data driven decisions! Congrats!
Note 2: If you would like to receive even more personalized tracking data, you can always extend your GTM and GA default configurations from your account. If you would like our Google Certified Specialists to help you with that please contact our support for a quote.
General Configuration.
- Google Tag Manager Javascript Code Position [ In the head tag / Before body close tag ] - choose position where Javascript code to be inserted. Default: In the head tag.
- Impression Chunks Size - allows you to break up the payload into smaller chunks. We recommend limiting it to 15. The analytics.js library refuses to send a hit if the full payload size is larger than 8192 bytes. This does require quite a lot of data to be stuffed within, but it only takes some dozens of product impressions to clog up the channel
- Product identifier [ SKU / ID ] - you can identify products in GA and GTM either by SKU or by product ID from your Magento catalog
- Enable Brand - if you would like to have each product brand tracked in Google Analytics Ecommerce Reports - select yes and use appropriate brand attribute
- Order Success Page Total Calculation [ Subtotal / Grandtotal ] - Calculates total amount on success page based on Subtotal or Grandtotal
- Measure Product Clicks - This option allows ‘Product Click’ tracking on Category Page , Search results page and Related/Cross-sell/Up-sell product grids. If Product Click Tracking is enabled this option rewrites Magento_Catalog::product/list.phtml and Magento_Catalog::product/list/list.phtml. If you are using a custom theme/extension already re-writing this templates check here how you can make the necessary compatibility adjustments: How to solve GTM compatibility issues
-
Promotion Tracking [ Yes / No ] - Example of usage:
<a href="#" data-track-promo-id="PROMOID" data-track-promo-name="PROMONAME" data-track-promo-creative="PROMOCREATIVE" data-track-promo-position="PROMOPOSITION">Content </a> - Exclude Tax From Transaction [ Yes / No ] - Exclude taxes amount from transaction
- Exclude Shipping From Transaction [ Yes / No ] - Exclude shipping amount from transaction
- Exclude Orders with 0 Value [ Yes / No ] - Orders with value 0.00 can be excluded from purchase transactions if you set this option to Yes
- Success Page Paths - If you are using a custom checkout, and the success page path is different from the default Magento path: 'checkout/onepage/success', you can list it here to make sure the Transaction data is sent to GTM.
- Custom Dimension - Customer ID [ Yes / No ] - Use customer ID as a custom dimension
- Custom Dimension - Customer Group [ Yes / No ] - Use customer group as a custom dimension
- Custom Dimension - Stock Status (insctock/out of stock) [ Yes / No ] - Use customer dimension as a custom dimension
GTM API Configuration.
- Account ID - Must be set as seen in Step 4 from Configure section
- Container ID - Must be set as seen in Step 4 from Configure section
- Measurement ID - Must be set as seen in Step 4 from Configure section
- I.P Anonymization [ Yes / No ] - Allows website owners to request that all of their users' IP addresses are anonymized. It help website owners comply with their own privacy policies or, in some countries, recommendations from local data protection authorities, which may prevent the storage of full IP address information.
Google Adwords conversion tracking.
- Enable [ Yes / No ] - Enables Google AdWords conversion tracking
- Google Conversion ID - You need a Google AdWords account adwords.google.com. Follow Google documentation on how to find Google Conversion ID for AdWords.
- Google Conversion Label - Follow Google documentation on how to find Google Conversion Label for AdWords.
- Google Conversion Currency Code - Fill in currency used in AdWords account. e.g. usd
Google AdWords Remarketing.
- Enable [ Yes / No ] - Enables Google AdWords remarketing.
- Google Conversion Code - Follow Google documentation on how to find Google Conversion Code for Google AdWords Remarketing.
- Google Conversion Label - Follow Google documentation on how to find Google Conversion Label for Google AdWords Remarketing.
Troubleshooting.
Preview and debug GTM tags
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Use GTM Preview functionality
There are many ways to troubleshoot your GTM setup. However we found that using the GTM preview mode you can quickly and easily troubleshoot your GTM setup regardless of your expertise level. Go to your GTM account and in the top right corner you will see the Preview Button
- After hitting the Preview Mode button, you will be redirected to the Tag Assistant page where you'll need to input your website's URL.
- You will then be redirected to your website in a new tab, with a confirmation that the debugger is connected. Switch back to the Tag Assistant tab and you'll be able to view every tag that gets fired here.
| Compatibility | Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B |
|---|---|
| Magento version | 2.3.x, 2.4.0, 2.4.1, 2.4.2, 2.4.3, 2.4.4, 2.4.5, 2.4.6, 2.4.7 |
| Update frequency | Monthly or each time a new Magento version is released |
| Support period | 12 Months Included Support, with options to extend |
| Refund period | 30 days, for any reason |
| Updated | November 14, 2024 |
| Latest version | 1.14.9 |
| Code | 100% Open Source Code |
| Bundle options | For best value buy it as part of the Pearl Theme or Stack Framework |
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Google Analytics 4 Change Log.
What’s new in v.1.14.9 - November 14, 2024
- New Feature: The PRO version of the extension's Social Pixel functionalities (Meta Pixel, Reddit Pixel & TikTok Pixel) can now be enhanced with 3 powerful new addons that facilitate full server-side implementations with their respective APIs: Meta Conversions API (CAPI), Reddit Conversions API (CAPI) and TikTok Events API. These addons are sold separately and can function independently of each other.
- New Feature: Overhauled the extension's backend settings to separate Social Pixel (Meta Pixel, Reddit Pixel & TikTok Pixel) settings from the main Google Analytics 4 PRO extension settings. Each Social Pixel has now been given its own Magento Admin section in order to ensure settings are easy to find and organized properly, as well as to maximize legibility.
- New Feature: Added a new setting for the extension's Google Ads Conversion Tracking functionality, specifically related to Enhanced Conversions (PRO version only) which now allows for sending pre-hashed Enhanced Conversion data to Google Ads. While Google considers this optional, hashing the data helps provide an additional layer of security and privacy.
- New Feature: The extension is now fully compatible with the Hyvä Checkout. Previously, the extension was only confirmed for compatibility with the default Luma Checkout, however, it has since been adjusted to be fully compatible with the proprietary checkout extension, both via client-side and Measurement Protocol tracking.
- New Feature: A new setting was added that allows for swapping the load order for the Google Tag Manager initialization script and the dataLayer script. Depending on store setup, speed, and other factors, you may experience more accurate client-side tracking one way or the other.
- New Feature: The Customer Group User Property can now be sent via the Measurement Protocol as well. Previously, this piece of data was only sent via the extension's client-side implementation.
- Fixed an error related to the Social Pixels (Meta Pixel, Reddit Pixel or TikTok Pixel) that would be thrown on Product Pages when the product in question had slashes (/) in the title.
- Adjusted the script tag the extension uses to ensure its scripts stay in the head section when Move JS to Bottom functionalities are used. The tag now uses a data-attribute.
- Added additional validations to account for situations in which the Magento Cookie Restriction mode status can't be read properly.
- Fixed an error specific to PHP 8.x that would sometimes be thrown when using the extension's Promotion Tracking functionality.
- Added new whitelisted domains to account for Magento CSP restrictions.
What’s new in v.1.14.7 - August 29, 2024
- New Feature: The PRO version of the extension can now generate a full JSON container file for Google Tag Manager Server Containers. The feature is currently a BETA functionality and will be changed/altered as a true Server-Side integration evolves. This is an advanced feature, currently which requires technical knowledge, as well as an already-provisioned server-side tracking implementation/container to use.
- New Feature: The PRO version of the extension now comes with a native TikTok Pixel integration. Similar to its already existent Meta Pixel and Reddit Pixel functionalities, this integration allows for sending eCommerce event data to TikTok Ads.
- Added an additional nonce to one of the extension's scripts that action on the Checkout, relating to the Measure Product Clicks (Select Item) functionality to account for recent Magento CSP requirements.
- Applied adjustments surrounding the extension's GTM script initialization admin settings to prevent malformed GTM scripts from breaking functionality and potentially causing issues on the frontend.
- Fixed an error related to PHP 8 that would be thrown on the Home Page in certain niche cases when the Measure Product Clicks (Select Item) functionality was enabled.
- Fixed an error that would sometimes be thrown on the Checkout caused by a Magento/Product configuration that would result in a division by zero.
- Fixed an issue that would prevent the Add to Wishlist event from being triggered when adding a product to the Wishlist from the Cart Page.
What’s new in v.1.14.5 - July 22, 2024
- New Feature: Overhauled the extension's Promotion Tracking functionality. The extension now allows you to send items alongside the View Promotion and Select Promotion events, either via HTML structure or via the dedicated GA4 Promo Link Widget.
- New Feature: Adjusted the extension's Brand tracking capabilities to allow for using text-type attributes as well. Previously, this was not the case and text-type attributes could not be used for this purpose.
- Fixed a bug specific to multi Store View environments that would result in orders created in the Magento Admin being sent to the Default Store View regardless under which Store View they were created.
- Fixed a Measurement Protocol tracking bug that would sometimes result in Purchases being sent to Google Analytics twice. This serves to ensure order values are not duplicated in Google Analytics.
- Adjusted script initialization order to ensure the Google Tag Manager script is initialized before the dataLayer, potentially improving tracking accuracy, in some cases.
- Adjusted the dataLayer for Google Ads Enhanced Conversions to ensure the Country Code is sent via the User Provided Data variable instead of the Country Name.
- Fixed an issue whereby the "Exclude orders with 0 value" option would not work when tracking purchases via the Measurement Protocol.
- Added various improvements and optimizations to better align with Magento Security Best Practices.
- Added minor Magento Admin adjustments for increased clarity.
- Code cleanup - removed deprecated PHP methods.
What’s new in v.1.14.3 - June 12, 2024
- Important adjustment: Important adjustment: Added an adjustment to account for a Google Measurement Protocol bug that prevents Google Analytics from processing event data when sending the User ID in the event payload. This only happened when a certain Google policy was accepted. More details in this blog post.
- New Feature: The PRO version of the extension now features Reddit Pixel tracking, similar to the recently added Meta Pixel Tracking functionality, the extension has been upgraded with a native Reddit Pixel integration that allows for tracking various events.
- New Feature: Added a new backend configuration option that is applicable when the Item Variant is enabled, which allows for choosing between sending the Product SKU as the variant, or a dynamically generated string consisting of the product configurations.
- New Feature: Added a new section in the Magento Admin that checks to make sure the latest product version is installed and notifies in case an update is available, as well as a button that allows for new features to be requested.
- Fixed an issue related to the Add to Cart & View Item Measurement Protocol events which resulted in the Parent Product price being sent to Google Analytics even when the the Child vs Product backend option was set to Child.
- Fixed an issue that would, in certain configurations when the Send Enhanced Conversions to Google Analytics 4 option was enabled, cause a warning to show up during the backend JSON generation process.
- Fixed a bug that would cause the extension's script initialization to break because of incorrect characters when adding custom attributes to the script tag in the extension's backend configuration.
- Fixed a bug that would prevent the Remove from Cart event from being fired when using the extension's Measurement Protocol tracking. The client-side version of this event was not affected by this.
- Added a technical improvement to the extension's Item Name fetching process for View Item List and View Item events which allows for enhanced compatibility with various Magento customizations.
- Added minor improvements to script nonce generation in order to ensure the extension's scripts properly pass Magento CSP restrictions.
- Added an adjustment to the extension which boosts compatibility with 3rd party extensions that send/modify HTTP headers.
- Added improvements to discount parameter calculations for products with tax included in the price.
- Added minor label adjustments to Measurement Protocol User Properties admin settings.
- Introduced compatibility with the latest Magento 2.4.7-p1, 2.4.6-p6, 2.4.5-p8 and 2.4.4-p9 versions.
What’s new in v.1.14.1 - April 19, 2024
- New Feature: Added an option that allows for including a new event in the dataLayer called ads_purchase which can be used as a trigger for the Google Ads Conversion Tracking Tag, used in cases in which the tag misses timing.
- New Feature: Added support for Enhanced Conversions in Google Analytics 4. Previously, this feature was only available for Google Ads, however, Google has since implemented it for Google Analytics as well.
- New Feature: Added a new configuration option for the Measurement Protocol functionality to allow for sending various User Properties to Google Analytics, which can be used to create Custom Dimensions.
- New Feature: Extended the New Customer Data reporting functionality for Google Ads to ensure data is sent for Guest Customers as well as Signed-In users.
- Fixed an issue related to Enhanced Conversions for Google Ads whereby User-Provided variable values were not being mapped properly in the exported JSON.
- Added adjustments to Meta Pixel View Content event structure for Item IDs (SKUs) to ensure proper event validation in Facebook Ads Manager.
- Fixed a bug that would sometimes cause an error to be displayed when modifying item quantity in the cart from a small to a large number.
- Fixed a bug that would sometimes result in item variants being duplicated in the Add to Cart & Remove from Cart event dataLayer.
- Added adjustments to increase compatibility with custom script insertion/optimization methods, particularly Rocket Javascript.
- Added performance optimizations related to server-side (Measurement Protocol) View Item List event caching.
- Added/adjusted Magento Admin configuration option descriptions for improved clarity.
- Confirmed compatibility with the latest Magento 2.4.7 release, as well as newly released 2.4.6-p5, 2.4.5-p7 & 2.4.4-p8 Security Patches.
- Confirmed compatibility with PHP 8.3 on the Magento 2.4.7 release. PHP 8.2 is also supported for this Magento version.
- Added security improvements to the Backend module's license verification process.
What’s new in v.1.12.17 - Jan 12, 2024
- New Feature: Extended the Enhanced Conversions functionality to include Customer Name & Address details in the dataLayer as well. The required Google Tag Manager variables are automatically created via JSON container import.
- New Feature: Added a new setting related to the View Item event for Configurable Products, which allows for sending all associated Simple Products alongside the View Item event in one push, via the "items" array.
- New Feature: Excluded bots from being tracked via the Measurement Protocol. This increases the overall tracking accuracy as requests from the most common bots/crawlers are now prevented from skewing data.
- New Feature: Extended the Purchase event with a "discount" parameter, which applies whenever a purchased product has a discounted price via coupon, price rule or Special Price.
- Fixed an error that would be thrown, in some cases, on the frontend when the Meta Pixel Tracking functionality was enabled.
- Added minor code optimizations/adjustments for increased dataLayer customizability.
What’s new in v.1.12.15 - Dec 14, 2023
- New Feature: Added support for Google Ads Cart Data, along with a Google Merchant Center integration upon Cart Data configuration. The extension automatically configures the Google Ads Conversion Tracking tag via the JSON container import.
- New Feature: Extended the New Customer Data functionality to automatically update the Google Ads Conversion Tracking Tag in Google Tag Manager with the new settings via JSON container import.
- New Feature: Added a new Magento Admin setting specific to the dataLayer Preview functionality that allows for setting specific IP ranges for which to display the dataLayer Preview box.
- Fixed an error that would be thrown in the Magento Admin when trying to process a refund. This would usually happen when attempting the refund for a product that no longer exists.
- Added optimizations to account for various caching solutions, including Varnish.
- Added various optimizations for ADA Compliance.
What’s new in v.1.12.11 - Oct 12, 2023
- New Feature: New Feature: Extended the New Customer Data functionality for Google Ads to automatically configure the Google Ads Conversion Tracking Tag and create new dataLayer Variables in Google Tag Manager upon JSON container import.
- New Feature: Added a new admin setting which allows for changing the way the Product List Block is loaded, enhancing compatibility with 3rd party functionality on Category and Search pages.
- New Feature: Extended the Measurement Protocol functionality to send a hostname property alongside each event, allowing for page location tracking in Google Analytics.
- Fixed a bug that would prevent the Select Item (Product Click) event from being triggered via Measurement Protocol when the Category name had a " character in it.
- Fixed a bug that would cause the Impressions Chunk Size setting to be ignored on Search pages for the View Item List client-side event.
- Implemented changes to Magento Admin setting names and descriptions surrounding Google Ads functionalities for increased clarity.
- Confirmed compatibility with the latest Magento 2.4.6-p3, 2.4.5-p5 and 2.4.4-p6 releases.
What’s new in v.1.12.9 - Sep 5, 2023
- New Feature: Added a new dataLayer Debug/Preview functionality, which allows for turning on a special window in the frontend, populated with the current dataLayer contents, for better client-side tracking debugging.
- New Feature: Added a new option in the Meta Pixel (Facebook Pixel) configuration section that allows for choosing between sending the Product SKU or ID as the identifier for all available events.
- New Feature: Extended the View Item event firing conditions to include Configurable Product swatch selection changes, which allows for better tracking of individual product variants.
- New Feature: Extended Magento Multi Shipping Checkout support with Add Payment Info event. This applies to both client-side and server-side tracking implementations.
- Fixed a bug that prevented event data from being sent to Google Analytics when using a Custom Dimension based on an attribute with a "null" value in that event.
- Fixed a bug that would prevent the Child vs Parent product tracking functionality from functioning, as reports would always be populated using Parent data.
- Fixed a bug that would cause a Remove from Cart event to be fired incorrectly when trying to add a product with no available stock to the cart.
- Fixed a bug that would cause a lack of Category information in the View Item event on instances with multiple stores and Root Categories.
- Fixed a bug that would cause multiple View Item events to be triggered on Product Pages with Related and Up-Sell Carousels/Grids.
- Fixed a minor incompatibility with the Subcategories with Images Category Layout functionality in the Pearl Theme.
- Adjusted Magento Admin Panel Google Ads setting titles and descriptions for increased clarity and legibility.
- Minor code cleanup and improvements for better alignment with Magento best practices.
What’s new in v.1.12.7 - Jul 26, 2023
- New Feature: Added a native integration with Google Ads Enhanced Conversions - this feature improves the accuracy of your conversion measurement by sending hashed first party conversion data from your website to Google in a privacy safe way. More details can be found in the Google Documentation on the topic - PRO version only.
- New Feature: Added support for Google Ads New Customer Data - this feature enables you to send data required in order to create and optimize a new customer acquisition goal in Google Ads. More details can be found in the Google Documentation on the topic - PRO version only.
- New Feature: Added support for the Magento Multi Shipping Checkout functionality. The extension can now trigger a purchase event for each order generated by the Magento 2 Multi Shipping Checkout, enhancing its tracking capabilities both via frontend (client-side) and Measurement Protocol (server-side) - PRO version only.
- New Feature: Added a feature that allows you to exclude orders created with specific statuses from being sent to Google Analytics. This is especially useful when importing orders with custom statuses into Magento 2 and you don't want to send them to Google Analytics - PRO version only.
- Added major performance optimizations by refactoring the method through which the module builds product lists for the view_item_list event. This change improves loading performance on Category and Search pages with large numbers of products displayed per page.
- Added a minor dataLayer adjustment for the coupon parameter, which is now sent as an empty string even if a coupon is not applied.
- Implemented minor code optimizations for best practices: removed ObjectManager class dependency.
- Improved Magento Admin option comments related to Custom Dimensions for increased clarity.
What’s new in v.1.12.5 - Jul 5, 2023
- New Feature: Added integration with Meta Pixel (formerly Facebook Pixel), allowing you to set up Meta Pixel Tracking for the following events: Page View, Category View, Product View, Add To Cart, Add To Wishlist, Search, Initiate Checkout, Add Payment Info, Purchase - PRO version only.
- New Feature: The extension can now track orders created via the Magento Admin with Measurement Protocol. When an order is created via the Admin Panel, the extension now triggers a server-side Purchase event with all the order details - PRO version only.
- New Feature: Implemented a new GA4 cache file handing method which increases performance for very large catalogs. The new method ensures a faster and less demanding cache file deletion process which makes use of a cron job.
- Fixed an issue that would sometimes result in the Add Payment Info Tag not being fired. This was caused by the speed at which the user was redirected from the Checkout Page to the Success Page.
- Added an optimization which ensures proper value parameter calculation for the Add to Cart and Remove from Cart events, which now takes into consideration the Quantity that was added/removed.
- Fixed a bug that would cause item_category/item_list_name parameters to be split up incorrectly when the view_item_list event was triggered on Categories that had slashes in the name.
- Fixed an issue that would sometimes prevent the server-side Purchase event from being triggered when Cookies were not accepted by the user on the frontend.
- Fixed a minor admin bug that caused enabled Measurement Protocol events to become unselected when the option was turned off and then back on again.
- Updated CSP whitelist to account for broader Google domain declarations and prevent frontend CSP warning/error reports.
- Fixed a bug that would cause an empty view_item_list event to be sent on Categories that contained no visible products.
- Fixed an error that would sometimes be thrown when trying to add a Configurable Product to the cart from a Wishlist.
- Added additional error handling on the Checkout Page for increased compatibility with 3rd party integrations.
What’s new in v.1.12.1 - May 30, 2023
- New Feature: Introduced a refactored dataLayer for Client-Side events, aligning the extension events, as well as Tags, Triggers and Variables with updated Google Documentation recommendations. A reimport of the container JSON is required. More details in this article: Reimporting a Google Tag Manager container - Merge and Overwrite Conflicting Tags, Triggers and Variables.
- New Feature: Added Sign Up, Login and Search events to the extension's Client-Side tracking capabilities. Previously, these events were only available in the PRO version via the Measurement Protocol functionality.
- New Feature: Added an option to include custom Checkout Page paths, thereby increasing compatibility with 3rd-party Checkout solutions that change or alter the default Magento Checkout Page path.
- New Feature: Added a debug flag to the Measurement Protocol that allows events to be displayed in the Google Analytics debugView. Previously, this was only available for Client-Side events.
- Adjusted the triggering of the Server-Side Purchase event to ensure it happens on the Success Page and not beforehand for increased compatibility with 3rd-party payment solutions.
- Fixed an issue that would sometimes prevent the add_payment_info event from being triggered Client-Side due to the redirect to the Success Page happening too fast.
- Fixed an error that would sometimes be thrown when creating a Credit Memo via the Magento Admin when the Measurement Protocol - Refund event was enabled.
- Fixed an issue that would result in an incorrect Google Ads ecomm_pagetype parameter value being sent on the Checkout page.
- Fixed a bug that would prevent the Server-Side view_item_list event from being triggered when cookies were not accepted.
- Added additional PHP 8.2 code validations.
What’s new in v.1.11.19 - March 23, 2023
- Implemented a solution in the extension's Measurement Protocol functionality to ensure proper Source/Medium Attribution in the Google Analytics 4 Dashboard.
- Fixed a bug that would result in an error on the frontend when changing the quantity for a Configurable Product in the mini cart or on the Cart Page.
- Fixed an issue that would prevent the disabling of all events in the Measurement Protocol Admin Settings. One event would always remain selected.
- Optimized the dataLayer for events containing the item_category parameter. This ensures that product subcategory tree data is properly sent.
- Fixed a bug that would occasionally prevent certain frontend notification messages from being displayed.
- Adjusted Magento Admin Custom Attribute settings to allow attributes containing an underscore.
- Fixed an issue that would prevent Promotion Tracking events from firing.
- Added Magento Admin comment adjustments for increased clarity.
- Added additional validations for PHP 8.1.
- Fixed an error that would sometimes be thrown in the WeltPixel Debugger, depending on various server permissions.
- Added compatibility with the latest Magento 2.4.6 and 2.4.5-p2 versions.
- Confirmed compatibility with Hyvä Theme versions 1.1.23 and 1.2.3.
What’s new in v.1.11.17 - Feb 9, 2023
- Fixed an error that would be thrown when compiling the Magento 2 code via the Command Line Interface. This error was specific to the standard version of the module, and did not affect the PRO version.
- Fixed an error that sometimes occurred when the default Magento 2 Reviews module was disabled in the Magento core.
- Added minor README adjustments for improved clarity.
What’s new in v.1.11.15 - Feb 1, 2023
- New Feature: Updated the functionality for the Add to Cart and Remove from Cart events to account for any cart quantity changes. This ensures an Add to Cart or Remove from Cart event is fired whenever the cart quantity is modified, through whichever means this happens.
- Added compatibility with the latest Hyva Theme releases, versions 1.2.1 and 1.1.21. For versions 1.1.x, a patch is now required to be applied in order to ensure full functionality. More details about how to apply the patch can be found in the User Guide.
- Fixed a bug that sometimes prevented the Purchase event from being fired when Measurement Protocol was enabled for certain events, but not for the Purchase event itself.
- Code cleanup for certain dataLayer events.
What’s new in v.1.11.14 - Jan 10, 2023
- New Feature: Added full compatibility for Google Analytics 4 PRO with the Hyvä Theme. This is achieved through a compatibility addon provided with the extension. For more details, check out the User Guide.
- Fixed a bug that would sometimes result in users being redirected to a 404 page when adding a product with Configurable Options to their cart from Cross-Sell carousels.
- Refactored event dataLayer push for increased adherence to Google Analytics 4 guidelines.
What’s new in v.1.11.11 - Nov 11, 2022
- New Feature: Extended the Measurement Protocol functionality - It's now possible to send the view_item_list (Impression) event Server-Side. This applies to Category Pages, Search Results Pages, Advanced Search and Upsell/Related Products on Product Pages (PRO version only)
- New Feature: Extended the Measurement Protocol functionality - It's now possible to send the select_item (Product Click) event Server-Side (PRO version only)
- New Feature: Added an Admin option that allows you to choose whether to send the User ID when using Measurement Protocol (PRO version only)
- Fixed an issue whereby the Magento Admin JSON generation process would not generate tags for certain events.
What’s new in v.1.11.9 - October 7, 2022
- New Feature: Added the possibility of disabling the dataLayer for events sent via Measurement Protocol, which ensures none of the selected events are duplicated - PRO version only
- Fixed an issue that certain dataLayer variables to be marked as "Other" when using Magento's Move JS to Bottom functionality in conjunction with Full Page Caching.
- Added various adjustments to Magento Admin setting text for increased clarity.
What’s new in v.1.11.7 - September 1, 2022
- New Feature: Extended the Child/Parent SKU/ID functionality to apply to Add to Cart and Remove from Cart events as well.
- Fixed an error related to PHP 8.1 that was thrown when the Google Ads Remarketing functionality was enabled.
- Fixed an issue that would sometimes prevent Product Impressions from being pushed when using Ajax Pagination.
- Fixed an error related to PHP 8.1 that occurred when refreshing the Success Page.
- Performed various code cleanups related to PHP 8.1.
- Confirmed compatibility with the latest Magento 2.4.5 and 2.4.4-p1 versions.
- Updated installation/upgrade scripts to use data patches.
What’s new in v.1.11.5 - August 17, 2022
- New Feature: The Google Analytics 4 PRO extension is now available for purchase, which contains improved and 100% accurate tracking via Measurement Protocol.
What’s new in v.1.11.1 - April 25, 2022
- New feature: Added the possibility of including custom Success Page URLs with an asterisk to account for dynamic Success Page URLs and increase compatibility with 3rd party Payment Methods.
- Fixed a bug that, in some cases, caused the default Magento pagination to break on Category Pages when the module was enabled.
- Fixed an error that occurred when the Impression Chunk Size setting in the Magento Admin was set to 0.
- Ensured Price and Quantity values are passed as integers via the dataLayer to conform to Google recommendations.
- Initiated a clear of the dataLayer eCommerce object before a push event to conform with Google recommendations.
- Added a "value" parameter to the dataLayer for Checkout and View Cart events.
- Code cleanup: Removed certain unused jQuery/UI elements from the Magento Admin.
- Fixed an incorrect licensing message on B2B Magento Enterprise instances which would display when an invalid license was entered.
- Confirmed compatibility with the latest Magento 2.4.4 and 2.3.7-p3 versions as well as PHP 8.1.
What’s new in v.1.10.17 - October 22, 2021
- Confirmed compatibility with the latest Magento 2.4.3-p1 and 2.3.7-p2 versions.
What’s new in v.1.10.17 - October 22, 2021
- Confirmed compatibility with the latest Magento 2.4.3-p1 and 2.3.7-p2 versions.
What’s new in v.1.10.15 - August 31, 2021
- Fixed an error that was thrown when disabling the Google Tag Manager or Google Analytics 4 extensions before installing other WeltPixel extensions - This issue affected Pearl Theme users only.
- Added performance optimizations and enhanced compatibility with 3rd party code on Category Pages.
- Confirmed compatibility with the newly released Magento 2.4.3, 2.4.2-p2 and 2.3.7-p1 versions.
- Added .localhost as an accepted domain termination for the licensing process.
Version 1.10.11 - July 7, 2021
- Fixed an incompatibility with the default Magento 2.4.2 Move JS to Bottom functionality. When enabled, it would change the execution order of events on the Success Page, which sometimes caused missing transactions in Google Analytics.
- Fixed an issue that caused missing Revenue in Google Analytics 4. Requires a regeneration and reimport of the JSON file into Google Tag Mangager, after which the container needs to be published.
- Added improvments to the WeltPixel Developer Magento Admin section. Latest Cron Jobs now lists the last 100 executed Cron Jobs.
Version 1.10.9 - May 18, 2021
- Fixed a Display Currency discrepancy related to the Add and Remove from Cart events.
- Confirmed compatibility with the newly released Magento 2.3.7 and 2.4.2-p1 versions.
Version 1.10.7 - March 26, 2021
- Added compatibility adjustments with a new Product Labels extension functionality. Requires the WeltPixel Product Labels extension.
- Added small Magento Admin label adjustments.
- Adjusted WeltPixel Developer section comments.
Version 1.10.5 - February 4, 2021
- Initial release.
