Server-side tracking for GA4, Meta & TikTok
Stop losing conversions to ad blockers and iOS privacy. Feed the Algorithm. Lower your CPA. One app to power all your analytics — start with a 14-day free trial.
When you send 100% of your sales data (instead of just the 80% the pixel sees), you train Meta and TikTok to find your next customer faster and cheaper.
* Aggregate data recovered across GA4, Meta, and TikTok using WeltPixel Server-Side Tracking.
* Maximum scores require a successful purchase with a phone number or a logged-in customer.
Why WeltPixel
One app. Three platforms. Zero data loss.
Server-side tracking for GA4, Meta, and TikTok — all from a single Shopify app.
Track everywhere your ads run
Running ads on Google, Facebook, Instagram, or TikTok? WeltPixel sends conversion data to all three platforms simultaneously — server-side, so ad blockers can't stop it.
Server-Side Tracking
Events fire from Shopify's servers, not the browser. Ad blockers and iOS privacy can't block what they can't see.
More Conversions Tracked
Average improvement in tracked conversions when switching from client-side to server-side tracking.
5-Minute Setup
No coding, no GTM containers, no developer required. Just paste your IDs and you're live.
14-day free trial
14-day free trial, no credit card, no order limits. Full server-side tracking for all three platforms — then $39/month.
Consent Mode v2
Full Google compliance built in. Privacy-first tracking that still captures the data you need.
ROI Calculator
See how much you could save
Calculate your potential savings with server-side tracking and improved ROAS.
Monthly Savings
Annual Savings
Brands spending $10,000 on ads recover on average $1,870/month through improved ROAS and reducing ad waste by 64%.
How it works
From install to tracking in under 5 minutes
Install the app
Add WeltPixel Conversion Tracking from the Shopify App Store. One click, Zero Liquid code edits required.
Works with all Shopify themes including Online Store 2.0
Use the Tracking Setup Wizard
The built-in wizard appears on first launch to select and configure the platforms you want to track.
Choose GA4, Meta, and TikTok in minutes
Confirm tracking
Tracking is already set up. For deeper testing, open platform settings to enable Test/Debug modes and monitor test events in each platform’s tools.
Optional: GA4 DebugView, Meta Test Events, TikTok Events Manager
Ready to stop losing conversions?
14-day free trial. No credit card required.
One event. Three platforms.
When a customer makes a purchase, WeltPixel sends it to GA4, Meta, and TikTok simultaneously.
| Shopify Event | GA GA4 | M Meta | TT TikTok |
|---|---|---|---|
purchase | purchase | Purchase | CompletePayment |
add_to_cart | add_to_cart | AddToCart | AddToCart |
view_item | view_item | ViewContent | ViewContent |
begin_checkout | begin_checkout | InitiateCheckout | InitiateCheckout |
add_payment_info | add_payment_info | AddPaymentInfo | AddPaymentInfo |
search | search | Search | Search |
view_item_list | view_item_list | ViewContent | ViewContent |
add_shipping_info | add_shipping_info | — | — |
remove_from_cart | remove_from_cart | — | — |
Event Match Quality
Maximize your Meta Ads performance
Our server-side tracking delivers industry-leading Event Match Quality scores, ensuring your conversion data reaches Meta accurately.
Event Match Quality scores above 7.0 indicate excellent data quality for optimal ad targeting
Built for Modern Shopify
Full compatibility with Shopify's latest features and privacy requirements.
Checkout Extensibility
Native integration with the new Shopify Checkout. Future-proof and secure.
Universal Theme Support
Works seamlessly with Dawn, Prestige, Impulse, and all Online Store 2.0 themes.
Consent Mode v2
Fully compliant with Google Consent Mode for GDPR and privacy regulations.
Cookie Banners
Works with popular consent management platforms like OneTrust, Cookiebot, and more.
Seamlessly Integrates With
Why Not Just Use Theme Code or GTM?
See how WeltPixel compares to traditional tracking methods.
| Feature | Theme Code | GTM Only | WeltPixel |
|---|---|---|---|
| Setup Time | 2-4 hours | 4-8 hours | 5 minutes |
| Coding Required | Yes | Yes | No |
| Ad Blocker Recovery | No | Partial | Yes |
| iOS Privacy Bypass | No | No | Yes |
| Consent Mode v2 | Manual | Manual | Built-in |
| Purchase Accuracy | ~70% | ~80% | ~99% |
| Ongoing Maintenance | High | Medium | None |
| Expert Support | No | No | Yes |
Trusted by Shopify merchants
Built by the team behind 10+ years of analytics solutions
Available on
Shopify App Store
Install directly from the official Shopify App Store. 14-day free trial with no credit card required.
View on Shopify App Store85,000+
Merchants using WeltPixel extensions
We've been building analytics and tracking solutions for e-commerce since 2014. The Shopify app brings that expertise to your store.
3
Platforms supported
< 5 min
Avg. setup time
14-day free trial
Then $39/month
24h
Support response
We'd love to share your success story here. If you're using WeltPixel Conversion Tracking and want to be featured, drop us a line.
Pricing
14-day free trial. $39/month after. Unlimited orders.
Try every feature risk-free, then scale with predictable pricing.
No credit card required. Install in 2 minutes.
Frequently Asked Questions
Everything you need to know about WeltPixel's server-side tracking.
Which platforms does WeltPixel support?
WeltPixel supports three major analytics platforms: Google Analytics 4, Meta Conversions API (for Facebook & Instagram ads), and TikTok Events API. All three use server-side tracking, which means your conversion data is sent from Shopify's servers — not the browser — so ad blockers can't block it.
Why not just use theme-based or client-side tracking?
Client-side tracking (via themes or GTM) misses 20-30% of conversions due to ad blockers, iOS privacy settings, and browser restrictions. Server-side tracking bypasses all of this because events fire from Shopify's servers, not the user's browser.
Does this work with cookie consent banners?
Yes! WeltPixel fully supports Google Consent Mode v2. When a user declines cookies, we still send privacy-safe pings to GA4 so you can use conversion modeling. Works with popular CMPs like OneTrust, Cookiebot, and Shopify's built-in consent.
Will this affect my site speed?
No. Server-side events don't add any load to your storefront — they happen on the server after the user action. Our minimal client-side code is optimized for performance. Most merchants see zero impact on Core Web Vitals.
Can I use this alongside my existing GA4/Meta/TikTok setup?
We recommend disabling duplicate tracking to avoid counting conversions twice. WeltPixel is designed to be your single source of truth for all three platforms. If you're currently using theme-based tracking, you can safely disable it after installing WeltPixel.
How do I verify that tracking is working?
Use GA4 DebugView to see events in real-time as they're triggered. For Meta, check the Events Manager Test Events tab. For TikTok, use the Events Manager to verify incoming events. Our app includes a verification step in the setup wizard.
Do I need Google Tag Manager?
No. WeltPixel works independently and doesn't require GTM. However, if you already use GTM, our tracking works alongside it without conflicts.
Still have questions?
Contact SupportStop paying for server-side tracking.
GA4, Meta CAPI, and TikTok Events API — all server-side, all in one app, with a 14-day free trial. Install in 5 minutes and start capturing the conversions you've been missing.